Sony Electronics said Thursday that it recently participated in the successful end-to-end streaming trials of live 4K streaming events, including the first live North American soccer broadcast in 4K by Univision Deportes.

Sony said the events were streamed live in 4K using the NeuLion Digital Platform and were delivered over-the-top (OTT) to Sony 2016 4K HDR Ultra HD TVs that have integrated the NeuLion 4K Streaming SDK.

The trial events, which began earlier this year and will continue through the summer, were made viewable to exclusive audiences in Florida, New York and California.

Read more on Sony’s 4K OTT live streaming trials after the jump:

The first live North American soccer event in 4K featured a match between Mexico’s National Team and Senegal at Marlins park in Miami, Fla. On Feb. 10, 2016. It was produced by Univision Deportes, the multimedia sports division of Univision Communications.

The game was streamed live exclusively to Sony 4K HDR Ultra HD TVs with the integrated NeuLion 4K Streaming SDK. NeuLion is a leading producer of streaming technology products and services based on OTT distribution and monetization of live and on-demand video to Internet-enabled devices.

NEP, a global leader in the remote television industry, partnered with Univision Deportes to deliver the 4K live stream, Sony said. The 4K mobile unit provided by NEP contained Sony production monitors and edit stations, alongside NeuLion real-time encoding and streaming systems.

“Sony 4K HDR Ultra HD TVs are the logical choice for these 4K events because with our experience in 4K HDR shooting, editing, recording, storage, playback, and transmission, we understand 4K display technology like no other company,” said Sunil Nayyar, Sony’s North American TV and projectors product marketing director (pictured at top with a Most Innovative 4K TV At CES 2016 award winning Sony XBR-65X930D 4K HDR TV).

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“These 4K live streaming tests reveal that the streaming and broadcast of live 4K sports is on its way to consumers in the near future. And Sony’s line-up of 4K HDR Ultra HD TVs are ready today.”

Olek Loewenstein, Univision Deportes senior VP of strategy and operations, stated that live 4K “enhances the experience for our fans and how we can boost their passion for our sports in a truly immersive way. Soccer matches are won and lost with lots of detail on the field of play, and with 4K, the fans are closer than ever to the insider experience.”

Upcoming Univision Deportes 4K events include: the final of the Copa America Centerio.
The 4K mobile unit provided by NEP contained numerous Sony production monitors and edit stations, alongside the NeuLion solution for real time encoding and streaming. Delivery of the live match was powered by NeuLion’s end-to-end platform—a robust solution for content management, monetization and distribution—that facilitated the high-quality 4K streaming onto Sony 4K Ultra HD televisions.

By Greg Tarr


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