Sony: Cheaper 4K OLED TV Series Will Not Be Available In The U.S.
A new Sony A75K entry 4K OLED TV series announced this week by CE tech enthusiast sites in Europe and other global markets, will not be coming to the U.S., a representative of Sony Electronics’ U.S. told HD Guru.
News of the new A75K 4K OLED series, reportedly including 55 and 65 inch models, was announced unexpectedly by certain Sony sales operations overseas this week. Reports list the series as having more affordable 4K OLED TVs that still offer some premium-level attributes including 100/120Hz panels, Cognitive XR processing, the Google TV OS and a pair of HDMI 2.1 ports.
When the announcement didn’t seem to be circulating with the press here, however, we checked with a spokesperson for Sony’s U.S. CE sales team who told us, “That model will not be available in the U.S.”
The disclosure is in keeping with the U.S. marketing company’s more upscale, better-margined sales direction established several years ago.
The series was not part of the company’s 2022 TV announcements at the recent CES 2022, which included several 4K OLED TV series, among which were new flagship A95K QD-OLED models in addition to more traditional WOLED-panel-based models in the A90K and A80K series.
Sony has yet to announce pricing or availability plans for the new models.
The Sony A75K series that is apparently coming to the U.K., Europe and possibly other markets this year will reportedly use LG Display’s WOLED panel and will support certain advanced HDMI 2.1 gaming features including 4K/120fps and Variable Refresh Rate (VRR).
The main difference between the series and higher-end lines is reportedly a scaled-down version of the Acoustic Surface Audio system. Web site FlatpanelsHD cited a source saying the series is not intended to compete head to head with LG’s entry A1 series, which has a more scaled-down feature set including a 60Hz native refresh rate panel.
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By Greg Tarr
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