The 2018 Sony 55-Inch XBR-55X900F 4K Ultra HD LED-LCD TV

Sony officially announced pricing Thursday for its 55-, 65- and 75-inch XBR X900F and 65- and 75-inch X850F series 4K Ultra HD LED-LCD TVs. Pre-orders for both series are being taken now by Amazon on select models (see links below) and are being offered by authorized Sony retailers across the country, including Best Buy.

Suggested retail pricing on the Sony XBR-X900F models runs as follows: the 55-inch XBR-55X900F ($1,499.99); 65-inch XBR-65X900F ($2,299.99); and the 75-inch XBR-75X900F ($3,999.99).

Suggested retails on the Sony XBR-X850F series models are as follows: 65-inch XBR-65X850F ($1,999.99); 75-inch XBR-75X850F ($3,299.99).

Read more on Sony’s X900F and X850F 2018 4K Ultra HDTVs after the jump:

The XBR-X900F models all feature direct full-array LED backlit LED LCD panels with local dimming and Sony’s X1 Extreme processor that is noted for delivering high-performance real-time image processing using three technologies that improve picture quality from a variety of resolution formats.

These include: object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.

The sets also feature Sony’s X-tended Dynamic Range PRO 6x technology that produces detailed dark and bright white scenes with what Sony said is up to “six times the contrast of conventional LED TVs.”

The X900F series also include X-Motion Clarity that smooths out blurring and judder in fast action images with no loss in brightness.  The TVs also include Sony’s Triluminos Display engine that maps colors from a wider palette with high accuracy.

For HDR, the X900F 4K HDR Ultra HD TVs will generic HDR10 as well as Hybrid Log-Gamma (HLG), that latter of which is for DirecTV and other future live 4K/HDR broadcasts.  They also will support the premium Dolby Vision HDR profile via a firmware update to be delivered later this year.

For sight and sound aesthetics, the sets are designed to match Sony’s new Dolby Atmos sound bar, the HT-X9000F. On board sound is supported by two 10-Watt bass reflex speakers.

Inputs include: 4 – HDMI 2.0a with HDCP 2.2, 2 – USB2.0, 1 – USB3.0, and 1 – set of composite video.

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The X850F series supports Sony’s 4K HDR Processor X1, which together with 4K X-Reality PRO up-scales Standard Definition (SD) and High Definition (HD) content to near 4K High Dynamic Range (HDR) quality, Sony said.

HDR content will be displayed clearly and accurately using Sony’s object-based HDR Remaster technology, which can detect, analyze and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture on screen, according to a company statement.

The XBR-X850 models also include the Triluminos Display engine that renders vivid and accurate colors. It also supports 4K HDR Super Bit Mapping to produce “thousands of shades and gradations of light” for bright and realistic sunsets among many other things.

The sets include 120 Hz native refresh rate panels with Motionflow XR smoothing technology.

Sony’s 4K Ultra HDTVs all use Google’s Android TV smart TV platform that provides a large library of movies and apps from Google Play, including all of the most popular ones, such as YouTube, Netflix, Amazon Video, Hulu, Pandora and many others. It also supports Chromecast to access additional apps from connected mobile devices.

Furthermore, both series integrate Google Assistant voice-powered AI technology that works by pushing the microphone button on the remote and audibly asking a question or giving a command. This allows users to seamlessly playback or search for content, play music, stream photos, or control compatible smart home devices through the TV sets.

Inputs include: 4 – HDMI 2.0a with HDCP 2.2, 2 – USB2.0, 1 – USB3.0, and 1 – set of composite video.

The system also supports use of smart speakers, including Sony’s LF-S50G, as well as various Google Home or Amazon Alexa far-field mic-equipped smart speakers.


By Greg Tarr



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