Sony_DSC-HX80Sony Electronics introduced Monday its DSC-HX80 compact zoom point-and-shoot camera with a 30x Zeiss Vario-Sonnar T* zoom lens, and Full HD 1080p video recording.

Sony also used the Wedding & Portrait Photography Conference and Expo (WPPI) show in Las Vegas this week to reveal a new wireless lighting control system targeting advanced amateur and professional photographers will be hitting the market this summer.

The long-zoom compact DSC-HX80 (pictured at top), which will be available in April at a $350 unilateral pricing policy sticker, packs a high-resolution 18.2-megapixel Exmor R CMOS sensor and a retractable OLED Tru-Finder. The HX80 joins Sony’s DSC-HX90V as its only compact high-zoom cameras with retractable electronic viewfinders.

Sony said the feature set makes the camera well suited for travel and family photography and video shooting situations.

Read more on the DSC-HX80 after the jump:

The compact DSC-HX80 also features a high-resolution, 921K-dot LCD screen that tilts 180 degrees for arms-length “selfies” and is Wi-Fi/NFC compatible with LTE tablets. It is equipped with Sony’s PlayMemories Camera apps for image editing and storage.

Sony said the camera’s 30x Zeiss Vario-Sonnar T* optical zoom lens doubles the zoom range with a 60x “Clear Image” digital zoom extension.

The 18.2MP sensor is joined with Sony’s Bionz X image processor to produce high quality images in a wide range of lighting conditions, including low-light. The processor is applied to both stills and video.

To improve image quality for long zoom shooting, the camera is equipped with a 5-axis image stabilization system that minimizes blurring caused by camera shake.

Full HD movie shooting capabilities are enhanced using the high-speed XAVC S compression format at 50 Mbps. A built-in “pop up” flash is added for additional low-light shooting support.

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Meanwhile, Sony also announced it will soon introduce a new wireless lighting control system to meet the growing demands of professional Sony photographers.

The wireless system will be compatible with Sony’s α interchangeable cameras and external flash units, and will include the FA-WRC1M wireless radio commander as well as the FA-WRR1 wireless radio receiver.

The wireless system will have a maximum range of 30m (approx. 98 feet), and will add flexibility to wireless flash shooting in a wide range of conditions and situations. Sony said the system can control a maximum of 15 separate flash units in up to five groups of flashes. Photographers will have access exposure controls of connected flash units either manually or automatically depending on preference, Sony said.

The light control system be provide flash sync speeds of up to 1/250th of a second and also provides high speed sync (HSS) ability.

Sony said the new Wireless Lighting Control system will be available this summer at a price to be announced later.

By Greg Tarr


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