Pricing has started to appear for Sony’s excellent 2019 XBR X950G 4K Ultra HD LED-LCD TV series, with shipping scheduled to begin Feb. 22, 2019.

According to specialty retail web site Value Electronics of Scarsdale, N.Y. this series, which was first announced at CES 2019, is available for pre-order now in time to send out shipments next week.

The XBR X950G series offers a high level of picture and sound performance with many of the advanced features found in the company’s flagship Master Series models, but at less cost.

These sets feature full-array LED back lighting with local dimming, X-tended Dynamic Range PRO circuitry and individual LED control for strong fine shadow detail, high brightness and deep black levels.

The series includes the 55-inch XBR-55X950G ($1,399 UPP), the 65-inch XBR-65X950G ($2,199 UPP), the 75-inch XBR-75X950G ($3,499 UPP) and the 85-inch XBR-85X950G (price TBA). This is a step below the company’s flagship Master Series models, but is expected to offer exceptional picture and sound performace and very good price/value.

The combination of full-array LED back lighting with X-tended Dynamic Range PRO and local dimming with 6X boosting technology is said to “dynamically change the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness.” With the boosting technology, contrast rage is said to be 6 times that seen on conventional edge-lit LED LCD TVs.

The series also includes Sony’s powerful X1 Ultimate picture processing chip. This is used to drive real-time object-based rendering that remasters and upscales sub-native 4K signal sources to near-4K HDR quality by analyzing incoming images, comparing them against a dual database of optimized similar images and adjusting contrast, sharpness and color for the most natural looking pictures possible.

Further, the system combines object-based super resolution with Sony’s 4K X-Reality PRO circuitry to ensure on-screen objects are accurately displayed, bringing out textures, and clarity.

For high dynamic range (HDR), the X950G Series supports, (static) HDR10, (dynamic) Dolby Vision and Hybrid Log Gamma (HLG) profiles. When content carrying any of those profiles is played, the range of contrast from deep blacks to brilliant bright colors is extended, bringing out a great volume of color and adding bright points from specular highlights that add to the illusion of reality.

The X950G series models are also IMAX Enhanced certified, meaning they will display new specially-produced IMAX Enhanced content that is mastered to replicate the look and sound of IMAX theaters in the home, while preserving the artistic intent of the content creators.

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The sets are also said to adeptly handle motion images through Sony’s X-Motion Clarity process, which makes live video look cleaner and realistic.

The sets also include Sony’s latest iteration of Triluminos Display picture enhancing features and 4K HDR Super Bit Mapping that is said to deliver smooth, vibrant colors and high brightness levels

Also the 75- and 85-inch models add X-Wide Angle technology which is said to widen the viewing angle while retaining more color and brightness than other LCD TVs. Enjoy a great picture with incredible color from anywhere in the room.

For audio, the Sony XBR X950G series 4K TVs feature an Acoustic Multi-Audio system that adds two sound-positioning tweeters in the rear of the TV in addition to the bass reflex speakers to produce what Sony calls “Sound-from-Picture Reality,” in which audio appears to be coming directly from the action on the screen.

For smart TV functionality, the X950G series uses the Android TV operating system with built-in Google Assistant voice control AI. This allows users to use their voices to command the television to perform various functions, and will interface with compatible (Nest) smart home devices and appliances around the home.

The TVs also have built-in Chromecast to brings access to a wide range of apps from Google Play including YouTube, Netflix, Prime Video, Hulu, Spotify and many more.

The series also features a Netflix Calibrated Mode to help viewers watch Netflix original programs with the picture levels intended by the content creators.

Users who already own a Google Home or Amazon Alexa smart speaker or device can also use those always-on voice-control systems to operate TV functions and cast and control videos from YouTube with Google Home.

Further, the system is compatible with Apple HomeKit and Airplay 2 to seamlessly integrate an iPhone, iPad and Mac with the Sony X950G TV for smart home management and content streaming.


By Greg Tarr


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