Any potential cord-cutters contemplating a switch to a live over-the-top streaming pay-TV service, might want to jump on a new promotional offer from Dish’s Sling TV.
The streaming live multi-channel video service announced that it is offering discounts through a new promotion, according to the company’s web site, Wednesday.
Under the limited-time offer, new subscribers have the opportunity to subscribe to one of the Sling TV base plans, either Sling Blue or Sling Orange, for just $15 a month for the first three months. That’s a savings of $10 a month off of the regular $25 a month rate for either plan.
Alternatively, the offer allows takers to combine the two tiers for $25 per month, rather than the regular $40 a month fee, for the three-month period.
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The offer is only available to new customers, and the regular rate is imposed after the first three months.
The two packages include the following channel options:
Sling Orange: 34 cable channels, including: A&E, ACC Network Extra, AMC, AXS TV, BBC America, Bloomberg, Cartoon Network, Cheddar Busiess, Cheddar News, Comedy Central, Comet, CNN, Disney Channel, Epix Drive-in, ESPN, ESPN 2, ESPN 3, Food Channel, Freeform, Fuse, HGTV, History, ID, IFC, Lifetime, Local Now, Motortrend, Newsy, Stadium, TBS, TNT, Travel Channel, Tribeca Shortlist, and Viceland.
Sling Blue: This offers many of the channels in Orange but removes the ESPN channels and adds to the above the following: Fox, Fox Sports, Fox Regional Sports Networks, NBC on Demand, NBC Sports and NBC RSN, all in select markets, as well as: BET, Bravo, Discovery, Fox Sports 1, Fox Sports 2, FX, FXX, National Geographic, Nat Geo Wild, Nick Jr., SyFy, TLC, TruTV, and USA.
The complete combined Blue and Orange plans includes more than 50 networks.
The Sling TV service is delivered via a streaming app that is available to download free of charge on many leading smart TV platforms as well as through add-on streaming media players including: Roku, Apple TV, iOS, AirTV, Amazon Fire TV, Chromecast, Android TV, Xbox One and others.
Dish is likely launching the promotional offer in a move to rebuild its slipping pay-TV subscriber numbers. Dish’s Sling TV OTT service is estimated to have garnered approximately 2.2 million subscribers since launch, but its new subscriber additions slowed to just 47,000 users in the last quarter, while the sister Dish direct-to-home satellite TV service continues to bleed subscribers.
Sling TV, like other live OTT services, has been forced to increase monthly fees since launch, and has suffered some attrition as a result. It also is facing stiffer competition entering the space from the likes of YouTube TV and Hulu + Live, that have been very popular with millennials.
The fact that live OTT services like Sling TV don’t require any type of credit checks or long-term carriage agreements makes it very easy for subscribers to simply stop taking the service at the end of any month, making retaining subscribers much more volatile than traditional cable, satellite or telco pay-TV services. It will be interesting to see if this offer provides any leverage in getting subscribers to jump from rival OTT streaming services.
By Greg Tarr
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