Skyworth is using virtual CES 2021 to give an update of its progress in establishing the TV brand in North America, and announced plans as “a tier-two bridge brand” to offer new OLED and LED-LCD TV models with a high-value appeal and an affordable alternative to tier one brands.
John Homlish, Skyworth North America senior VP, said this year the company will be focused on expanding its distribution base of mostly independent electronics and electronics/appliance retailers as it methodically builds the brand with staying power in the U.S. and Canadian marketplaces.
For 2021, Skyworth’s North American business will offer five new TV series consisting of 16 models, with screen sizes ranging from 32- to 75 inches. It will also continue to offer 4K OLED TV models at value pricing.
Homlish emphasized that Skyworth is a partner with LG Display in an OLED panel manufacturing fab in Guangzhou, China, and OLED production and development is among Skyworth’s “core competencies” that give the company market advantages over other OLED TV brands.
The company continues to employ a “three pillar” strategy based on premium design, superior picture and sound quality, and user-friendly smart TV experiences behind the Android TV v.10 OS platform.
To ensure superior quality and performance in its models, Skyworth has partnered with Dolby, DTS Sound and Google to offer some of the most in-demand picture, sound and streaming enhancements in today’s television sets, Homlish said.
For picture quality, Skyworth 2021 4K models include the company’s Chameleon Extreme 2.0 processing picture engine with contrast enhancement; dynamic restoration of picture detail; Ultra High analytic detail enhancer and tone color adjustment.
This year, Skyworth models will leverage the Android TV v.10 OS platform to control smart home devices, as well as AV entertainment playback. Homlish said Skyworth will not transition to the new Google TV overlaying user interface for its Android TVs this year, but expects to in future product generations.
“We feel very strongly that the Android TV v. 10 platform will provide the kind of performance and ease-of-use functionality that consumers desire,” Homlish said.
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Skyworth will continue to use the Android TV v. 9 platform in its 2021 entry TC6200 Series of 32- and 42-inch HD 720p and Full HD 1080p direct-backlit LED-LCD TV models.
2021 Skyworth North American Premium TV Series
XC9300 — 55- and 65-inch models; flagship 4K OLED TV; 120Hz panel; Variable Refresh Rate (VRR) Game Mode through HDMI 2.0b ports; Filmmaker Mode certification expected; HDR10, HLG and Dolby Vision HDR support; 500 Nits peak brightness; Dolby Atmos and DTS:X surround sound support; P3 color gamut coverage; 3 HDMI 2.0b ports; 2 USB 2.0 ports; Android TV v. 10 OS with fast load time and far-field mics for hands-free AI Google Assistant voice control built into the TV (a hard-off switch on the TV is provided); Works with Alexa; Bluetooth 5.0 connectivity to smart devices; Bluetooth voice control remote with push-and-hold button-activated mic and 2-way communication; “Boundless Vision” screen bezel-less design (98.6% panel ratio). April-2021 availability. Pricing to be announced later.
Homlish said Skyworth plans “to make a big push with OLED” in 2021, and it plans to introduce an additional entry series of 4K OLED TVs later in the year.
“Skyworth plans to deliver a more affordable OLED television in 2021 giving more American consumers the opportunity to have what we consider to be the best picture in the industry,” Homlish said.
2021 Skyworth North American Step-up TV Series
UC8500 — 55- and 65-inch models; step-up 4K/120Hz native refresh rate direct-lit LED LCDTV; Variable Refresh Rate (VRR) Game Mode via HDMI 2.0b input; 3 HDMI 2.0b inputs; 2 USB 2.0 ports; HDR10, HLG and Dolby Vision HDR, 330 Nits peak brightness; built-in Dolby Atmos and DTS:X surround sound support; Android TV v. 10 OS with fast-load time and far-field mics for hands-free AI voice control built into the TV (a hard-off switch on the TV is provided); Works with Alexa; Chameleon Extreme 2 PQ processing engine; Bluetooth 5.0 connectivity to smart devices; Bluetooth voice control remote with push-and-hold button-activated mic and 2-way communication; premium “Boundless Vision” bezel-less design (98.6% panel ratio) with center pedestal stand. Q2-2021 availability. Pricing to be announced.
UC7500 — 43-, 50-, 55-, and 65-inches; 4K/60Hz native refresh rate direct-lit LED LCDTV, Android TV v. 10 OS with fast load time, 10-bit panel; HDR10 and HLG HDR support; Chameleon Extreme 2 PQ picture processing engine; Dolby and DTS audio; 3 HDMI 2.0b ports; 2 USB 2.0 ports; Bluetooth 5.0 connectivity to smart devices; Bluetooth voice remote with 2-way communication; “Boundless Vision” screen bezel-less design.
2021 Skyworth North American Entry TV Series
UC6200 — 50-, 55-, 58-, 65-, 70- and 75-inch 4K/60Hz native refresh rate direct-lit LED LCD TV with Android TV v. 10 OS with fast load time, 8-bit LCD panel, HDR10 and HLG HDR support, 250 Nits peak brightness; Quad Core processor; Dolby and DTS audio; 3 HDMI 2.0b ports; 2 USB 2.0 ports; Bluetooth 5.0 connectivity to smart devices; Bluetooth voice remote with 2-way communication, 0.5-inch thin-bezel design.
TC6200 — 32-inch 720p HD and 42-inch 1080p Full HD direct-lit LED LCD TVs, 8-bit LCD panel with 60Hz native refresh rate, Quad Core processor; 2 HDMI 2.0 inputs; 2 USB 2.0 inputs; Android TV v. 9 OS.
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By Greg Tarr
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