Roku announced it has added six new consumer electronics brand partners to the Roku TV Ready Certification program.

New partners that signed on over the course of the last year include Element, JVC, Pheanoo, and Philips, with Polk Audio and Westinghouse, which will be added in early 2022. They will join a roster of previous Roku TV Ready partners including Bose, Hisense, TCL North America and Sound United, parent company to Denon, Definitive Technology and Polk Audio.

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Additionally, Roku said the program has expanded internationally with partners launching in the United Kingdom, Canada and Mexico.

The Roku TV Ready program enables A/V and consumer electronics companies to develop TV-supporting audio equipment that can be seamlessly setup to interoperate with a connected Roku TV using a single Roku remote.

The program enables owners of audio components from sometimes different brands than the display device to easily access home theater settings on screen when connected to a Roku TV.

Program partners have access to what Roku said is an “easy to implement” software development kit (SDK) and test materials that can be used to fast-track integration.

The Roku TV Ready program also offers a wireless soundbar reference design for companies looking to deliver high performance home theater without running wires to the TV.

“We have been thrilled to see the rapid adoption of Roku TV Ready among leading brands, both in the U.S. and now internationally,” said Mark Ely, vice president of Product Strategy, at Roku Inc. “Whether you are a soundbar manufacturer interested in providing your customers with a seamless home theater experience or would like to integrate Roku’s wireless audio technology, Roku makes it easy for manufacturers to utilize Roku technology to deliver great easy-to-use products that customers love.”

“Roku TV Ready makes it easier than ever to set-up and use a Bose TV speaker for an improved audio experience,” said Doug Cunningham, vice president of Product and Experience, at Bose. “We are excited to bring this option to more Roku TV owners across the globe.”

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By Greg Tarr

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