SharpUB30a

Sharp’s most-affordable line of Aquos 4K Ultra HDTVs for 2015 – the AUB30 series – is now available for sale at leading retailers around the country, the company said.

The line includes four models in the 43-inch, 50-inch, 55-inch, and 65-inch screen sizes, with both the 43- and 50-inch models ringing in at manufacter’s suggested retail prices starting under $1,000

The sets mark some of Sharp’s lowest prices for native 4K Ultra HD (3840×2160) performance — offering four times the resolution of conventional Full HD TVs — to date. Actually, three models (including the 55 inch) are already seeing street retails of a $1,000 or less.

More on the Sharp Aquos UB30 series 4K Ultra HDTVs after the break:

All four Aquos UB30 models have smart TV functionality, but use only the SmartCentral platform, without the new Android TV OS that is being added to the step-up series. Note that Sharp Aquos smart TVs do not yet support Amazon Instant Video streaming among its list of supported entertainment apps.

The app selection does include most of the other major services including Nextflix, Hulu and YouTube, with built-in decoding support for HEVC/H.265 and VP9 (YouTube) for playback of native 4K streaming services from Netflix, YouTube and others. An open web browser is also included.

The sets also all offer 4 HDMI 2.0 inputs with HDCP 2.2 copy protection support for use with forthcoming Ultra HD Blu-ray players and other external 4K UHD source devices, HDMI-CEC allowing control of multiple devices with one remote, and audio return channel (ARC) through the HDMI connection, allowing audio from an over-the-air tuned channel to be returned to a connected AV receiver via one connection.

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Each of the sets is also equipped with the latest 802.11ac Wi-Fi connectivity standard for faster transfer speeds between the set and a supporting 802.11ac Wi-Fi router.

SmartCentral brings multiple sources of content together in one on-screen user guide (including cable, satellite or streaming services). This makes searching for particular programs across a range of sources easier, providing recommendations based on preferences, with navigation using the supplied remote or mobile device app.

All UB30 4K LED smart TVs also include an IR blaster dongle, allowing control of a cable box and television from the bundled remote.

3D viewing is not supported.

The UB30 series includes the 43-inch LC-43UB30U ($599.95 street retail), the 50-inch LC-50UB30U ($799.99 street retail), the 55-inch LC-55UB30U ($999.99 street retail) and the LC-65UB30U ($2,399.99, suggested retail). All but the 65-inch, which ships in June, are available now.

Other key features in the sets include Sharp’s Revelation Upscaler, which displays all content, including lower-resolution SD, HD and Full HD programming, at near 4K UHD quality, and all but the 65-inch have native 60Hz resolution edge-lit LED panels with AquoMotion 120 smooth motion enhancement. The 65-inch steps up with a native 120Hz edge-lit LED panel and AquoMotion 240 smooth motion enhancement.

The 65” UB30 also features local dimming, that produce deeper blacks and contrast levels.

Styling for the series includes a slim screen profile and ultra-narrow bezel.

By Greg Tarr

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