
Sharp formally introduced its Elite LED HDTVs at a press event August 4. Under a license agreement with Pioneer Electronics, Sharp is resurrecting the moniker that cemented Pioneer’s reputation as maker of some the finest plasma TVs in the industry. Pioneer left the TV market in 2009.
The new Elites come in two screen sizes: the 60-inch PRO-60X5FD ($5,999.99) and the 70-inch PRO-70X5FD ($8,499.99). The 60-inch ships to participating Pioneer Elite dealers next week, while the 70 incher will ship later this month.
The Elite TVs use Sharp’s four-color (red, blue, green, and yellow) LCD panels and feature full-array local dimming LED backlights. The sets have 1.55 and 1.984-inch depths respectively.
Major features: 120 Hz refresh and scanning backlight, Internet streaming (including Netflix, Cinema Now, and YouTube), 3D functionality (2 pairs of active 3D glasses included), brushed-black aluminum frame, anti-reflective screen coating (shiny type) and Skype video ready (camera not included).
There are a number of new features that differentiate the Elite models from other Sharp LED HDTVs. They include: Sharp’s Intelligent Variable Contrast (which controls image brightness, contrast, and LED zone dimming) THX Certification for 2D and 3D modes (link) and ISF ccc calibration capability.
Screen Image of Elite PRO70X5FD
How They Looked
Manufacturer-controlled demonstrations of pre-production product are not the same as a full review with a production sample using our content and standardized tests, however a number of observations were worth noting. The local dimming was very effective producing deep blacks without the halos usually associated with zoned-local dimming LED LCDs. The off-axis viewing was good along with brightness uniformity.
Unlike in-store presentations of Sharp’s four-color panel, we saw no exaggeration of yellow or gold tones, so it’s likely the colorimetry will fall very close to the industry Rec. 709 standard, as required for THX certification.
Sharp provided two 70-inch sets during its presentation. In another demo room, Sharp had set up a 60-inch PRO-60X5D against a 65-Inch Panasonic TC-P65VT30 and a 55-inch Sony XBR55HX929 . Being fully aware of who set up the demo, we were still impressed by the level of performance created by the new 60-inch Elite and we have no doubt it will set a new benchmark for Sharp picture performance and accuracy when we get hold of a review sample.
To learn more go to elitelcdtv.com. The owner’s manual download and specs can be found at here.
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Greg Tarr
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I own both a 46″ Sharp Aquos LED (2011 model without the yellow pixel), and a 50″ Pioneer Kuro Plasma (2007 model), and do not plan to buy ANY other HDTV from now on until the 4K resolution gets applied in future models.
While I’m spoiled on the HD picture, with 4K (seen in a 150″ Panasonic Plasma) the improvement in clarity is really worth it, so the sooner TV manufacturers release 4K in affordable models, the sooner I will upgrade yet again…. but not until 4K is on the market. Anything else (3D, OLED, etc) is not really worth it until applied with 4K resolution.
4K technology means very small pixels, which means even today’s 1080p images will look better. But how about a 4K improvement in the Blu-ray format? “Blu-ray4K” discs – Now that would be nice!
(of course you would have to buy a 4K Blu-ray player when available).
Well, I sure hope their new ‘Elites’ work better than their website listed above.
Just try and ‘register’ to be notified for a ‘dealer near you’. No go. Busted.
I hope it’s better than the Sharp Aquos. Man, that is a piece of shit with a horrible picture.
Walmart and Kroger is selling raw meat now with 15% salt solution added. You have to pay four times for the manufacture to remove the salt!
No we have to pay double to remove the yellow bias of Sharp’s $3k displays.
Then we read the secret: “the yellow sub-pixel is not active in the THX mode.â€Â
Gotta luv the profit logic here. What does Mr. Sulu say now in his laboratory coat?
It would only matter if production models are actually capable of producing black levels and picture quality exceeding Pioneer’s Kuro. I also hope whoever gets to review them speaks about any comparisons in no uncertain or unquantified terms.
Hi HDGURU,
According to Mark Fleischmann’s findings, from HomeTheaterMagazine’s website, the yellow “sub-pixel†(found in traditional Sharp Quattron TVs) is turned off in THX mode. If you happened to be viewing the TV in THX mode, that may be the reason why you didn’t see the exaggeration in yellows or golds.
Here is the excerpt from Mr. Fleischmann’s post (August 4, 2011), “The sets are both ISF and THX certified, though according to a consultant, the yellow sub-pixel is not active in the THX mode.â€Â
Respectfully,
-Stringfellow