Samsung Electronics has teamed up with Warner Bros Pictures to promote highly-anticipated WB movies by showing their trailers on Samsung Neo QLED 8K screens in more than 65,000 retail stores around the world.

“This partnership is an exciting step forward for 8K content, showcasing the Neo QLED 8K’s capabilities and getting people excited about seeing films in cinematic quality,” stated Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros allows Samsung to show how ultra-premium TV technology can take their favorite films to a whole new level.”

Samsung is trying to jump start interest in its premium TVs that can up convert the resolution of content to 8K UHD level. So far, the hardware category has seen somewhat of a slow start due in large part to the price disparity with top-performing 4K UHD TV models and a dearth of native 8K resolution content.

Samsung 2023 S95C 4K Quantum OLED TVs

Sony 2022 A95K 4K QD-OLED TVs

Samsung 2022 QD OLED Now On Sale

Shop Wireless Speakers and Speaker Systems at

Save on eligible LG Appliance Packages during Abt’s Savings Event!

See What Your 4K UHD TV Can Really Do With The Spears & Munsil 2023 4K UHD Blu-ray Disc.

Portrait Displays Calman Display Calibration Software Available Here

Amazon’s Best Selling 4K Ultra HDTVs

Amazon’s Camera, Photo & Video Deals

Amazon Fire TV Cube Media Adapter with Alexa

Amazon Fire TV Stick 4K Max with Alexa Voice Remote

Amazon Echo Smart Speaker with Premium Sound, Alexa Voice Control

Amazon Echo Show 15 Alexa Voice Controlled Smart Screen

Amazon Echo Dot with Clock Voice Controlled Speaker

Amazon Echo Studio 3D Audio Alexia Smart Speaker

Best Selling Soundbars and 5.1 Surround Systems

Best Selling Blu-ray Players

Samsung is hoping consumers will get a better understanding of the benefits its 8K television screens provide using public demonstrations of the the latest films presented on an 8K screen.

However, the announcement stopped short of saying that any of the trailers were produced in native 8K resolution. Presumably, the demonstrations rely on the Samsung Neo QLED 8K TV models’ advanced AI picture processing capabilities that up convert lower resolution source material to fill all of the additional pixels on the screen.

The statement mentions that the Samsung Neo QLED TVs are all “powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.”

The hardware and content partners said they tested the concept in 450 retail stores in the U.S. and U.K. earlier this year, using a trailer for the movie Creed III (native resolution of the content was unspecified).

The companies said the trial generated significant attention and enthusiasm from audiences.
Samsung and Warner Bros. have worked together since then to expand the program.

Soon, shoppers around the world will be able to see movie content on new Samsung Neo QLED 8K TV screen with a range of high-profile content, including trailers for upcoming films including Barbie, Blue Beetle, Dune: Part Two, Wonka, and Aquaman and the Lost Kingdom.

This collaboration with Warner Bros Pictures represents Samsung’s ongoing efforts to deliver high quality entertainment.

Online purchases made using links provided on this site might generate a small commission for HD We thank you for your support!

By Greg Tarr

Have a question for the HD Guru? HD GURU|Email

Copyright ©2023 HD Guru Inc. All rights reserved. HD GURU is a registered trademark.