Samsung, WB Bring Movie Trailers To 8K Neo QLED TVs For In-Store Demos
Samsung Electronics has teamed up with Warner Bros Pictures to promote highly-anticipated WB movies by showing their trailers on Samsung Neo QLED 8K screens in more than 65,000 retail stores around the world.
“This partnership is an exciting step forward for 8K content, showcasing the Neo QLED 8K’s capabilities and getting people excited about seeing films in cinematic quality,” stated Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros allows Samsung to show how ultra-premium TV technology can take their favorite films to a whole new level.”
Samsung is trying to jump start interest in its premium TVs that can up convert the resolution of content to 8K UHD level. So far, the hardware category has seen somewhat of a slow start due in large part to the price disparity with top-performing 4K UHD TV models and a dearth of native 8K resolution content.
Samsung is hoping consumers will get a better understanding of the benefits its 8K television screens provide using public demonstrations of the the latest films presented on an 8K screen.
However, the announcement stopped short of saying that any of the trailers were produced in native 8K resolution. Presumably, the demonstrations rely on the Samsung Neo QLED 8K TV models’ advanced AI picture processing capabilities that up convert lower resolution source material to fill all of the additional pixels on the screen.
The statement mentions that the Samsung Neo QLED TVs are all “powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.”
The hardware and content partners said they tested the concept in 450 retail stores in the U.S. and U.K. earlier this year, using a trailer for the movie Creed III (native resolution of the content was unspecified).
The companies said the trial generated significant attention and enthusiasm from audiences.
Samsung and Warner Bros. have worked together since then to expand the program.
Soon, shoppers around the world will be able to see movie content on new Samsung Neo QLED 8K TV screen with a range of high-profile content, including trailers for upcoming films including Barbie, Blue Beetle, Dune: Part Two, Wonka, and Aquaman and the Lost Kingdom.
This collaboration with Warner Bros Pictures represents Samsung’s ongoing efforts to deliver high quality entertainment.
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By Greg Tarr
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