UPDATED! Samsung Electronics unveiled through its IFA show virtual event Wednesday, a 2-model “4K” ultra short throw laser projector series dubbed, The Premiere.

The Samsung 4K Ultra Short Throw laser projectors were the centerpiece of the company’s virtual “Lifestyle” event called “Life Unstoppable” and mark a return of sorts of Samsung to the home theater front projector business after a brief flirtation with the category in the early days of HDTV.

For many years Samsung also carried lines of rear projection televisions, before the boom of the flat-panel TV revolution took hold.

Since our original post, we’ve received some additional details: both projectors are based on single DLP microdisplay chips. For 4K, DLP projectors typically use Texas Instruments’ version of pixel shifting, which uses a sub-4K chip that is rapidly shifted in such a way that it is capable of presenting 8 million visible pixels on the screen at one time.

The Premiere will be available with screen sizes of up to 130 and 120 inches, in models LSP9T and LSP7T, respectively. The LSP9T features three lasers for the red, green and blue primary colors. The company said there is no risk of burn-in to the laser light sources. The LSP7T uses a single laser, but Samsung did not tell us what technology it is using with that light source to produce full color.

Samsung said it will begin to rollout The Premiere models globally starting in the U.S., Europe, Korea, and other regions later this year. Pricing was not listed, but we expect announcements closer to the actual arrival dates.

The Premiere LSP9T is billed as “the world’s first HDR10+ certified projector with triple laser technology.” Samsung confirmed to us that the LSP9T supports the full DCI-P3 wide color gamut specification, but was not able to give us the color space percentage for the LSP7T model. The LSP9T is said to offer “revolutionary contrast” and a peak brightness of 2,800 ANSI lumens. The Premiere also supports the Ultra HD Alliance’s new Filmmaker Mode, which through these models makes its debut in the home theater projector category.

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Filmmaker Mode is a picture mode setting, which can be triggered automatically upon detection of film-based movie content. The settings automatically turn off motion smoothing circuitry, noise reduction and other picture processing systems that can create the “soap opera” effect. This is an overly sharp video appearance that filmmakers decry for taking away the theatrical film look they strive to achieve in their productions.

The smart projectors come equipped with Samsung’s Smart TV platform (the company confirmed it is its Tizen OS) loaded with many of the most popular streaming video apps from major content partners. They also include mobile connectivity features such as Tap View and screen mirroring.

Samsung said The Premiere comes in an all-in-one compact, space-saving design that blends into a variety of living room settings and arrangements.

The Ultra Short Throw nature of The Premiere models allows for easy placement directly in front of a wall or a screen, where brightness and color reproduction can be maximized against ambient room lighting. The projectors are designed for an easy set up and feature fabric finishes around edges to blend in with the room decor.

For sound support, The Premiere has powerful built-in woofers and Acoustic Beam surround sound, that Samsung said produces “one of the best cinema experiences of projectors on the market today and reduces the need for additional sound equipment in tighter spaces.”

“Over the past few months, we have seen how consumers are spending more time at home and how the role of everyday life continues to change. TV has become the center of entertainment, a fitness partner, a co-worker and a source for news,” stated Jongsuk Chu, Samsung Electronics Visual Display Business executive VP. “The Premiere re-imagines the home cinema experience with an all-new, compact design, 4K picture quality and big sound for tight spaces that can be used for any at-home activity and living room arrangements.”

The Premiere projectors are part of the Samsung Lifestyle Product Portfolio that began with The Serif design-centric LED-LCD TVs in 2016 and has since expanded to also include The Frame, The Sero and The Terrace, design heavy TV series.

“By enhancing elements that speak to the consumer passion points for art, interior design, and entertainment as well as an innovative mobile and Smart TV experience, Samsung’s Lifestyle product line-up continues to evolve as a central hub for a wide array of lifestyles and interests,” the company said.

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By Greg Tarr

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