Samsung introduced Thursday its first line of 4K Ultra HD QLED TVs designed for use outdoors, called The Terrace.

Samsung’s The Terrace outdoor TVs will be available in the 55-, ($3,499 unilateral pricing policy) 65- ($4,999.99 UPP) and 75-inch ($6,499.99 UPP) screen sizes and are available now as DIY-installable items in the United States and Canada.

At the same time, Samsung introduced a supporting outdoor soundbar, called The Terrace Soundbar (LST70T).

The Terrace Soundbar ($1,199.99 UPP), offering Wi-Fi and Bluetooth connectivity to pair with the TV display and other devices. The Terrace Soundbar can be mounted to a wall, or directly to the Terrace TV, Samsung said. It has 3.1-channel output, 210 watts of power, support for Dolby Digital and DTS 5.1-channel surround sound, a center channel and wide-range tweeter. It measures: 48.0 x 5.5 x 2.1 inches. Beyond Bluetooth and Wi-Fi it includes an optical digital audio input, but HDMI is not listed.

The soundbar is said to produce an immersive outdoor home theater experience without the need of reflective walls or ceilings. The Terrace TVs and soundbar also carry an IP55 rating to assure resistance and durability against the weather, water and dust.

The Terrace Soundbar is equipped with distortion cancelling technology for a clean, clear sound outdoors while delivering deep, clear bass from built-in woofers.

As the first outdoor TV series in its line, Samsung said The Terrace TV will enable simple DIY installation; The company is also adding a line of outdoor TVs for the professional market targeted at custom installation later this year.

The Terrace line can be easily installed and setup, offering included wall mounting brackets and wireless connections to signal sources to reduce the number of required cable connections. Samsung is also supporting The Terrace models with a dedicated outdoor soundbar, designed to connect to the displays via Bluetooth or Wi-Fi.

As true 4K QLED TVs, Samsung said The Terrace models will produce a wide color gamut using quantum dot technology. The peak brightness of these LED-LCD-based sets is tuned to achieve 2,000 nits to support high dynamic range (HDR) while deliver a picture bright enough to compete against bright sunlight.

For sports lovers, the sets will incorporate Samsung’s motion rate 240 (MR240) motion smoothing system (120 Hz native refresh rate). Other picture quality features include an adaptive picture technology that will automatically optimize images for the surrounding conditions.

All of The Terrace models also will incorporate the company’s Tizen-based Smart TV system to stream content using a home Wi-Fi network.

As with Samsung’s existing 4K QLED models, The Terrace smart TV platform will access hundreds of streaming service apps, including the most popular subscription and video on demand services. They will also feature the Samsung TV Plus section that aggregates more than 120 channels of a free linear TV video services for easy access.

For those who like to take their fitness activities outside, the smart TV platform offers new channels of health, fitness and wellness programming, launching in the U.S. next week.

In addition to supporting mobile viewing capabilities like Multi View and Tap View, the Terrace also supports multiple voice control platforms including Bixby, Amazon Alexa and the soon to launch Google Assistant.

The Terrace TV lineup is part of the previously announced 2020 “Lifestyle TV” line that includes: The Frame TVs, The Serif TVs and The Sero TV, the latter is the company’s new television with a rotating screen that was introduced at CES 2020 as a new way to present both landscape and portrait mode images.

All of the Lifestyle series are presented with emphasis on unique or unusual designs and uses.

Samsung said the Terrace TVs will be available first in the United States and Canada before expanding to Germany, Australia and New Zealand and other regions later this year.

“In recent months, as we’ve spent more time at home, we’ve seen how the TV has played an even more essential role in our everyday lives,” said James Fishler, Samsung Home Entertainment Division Senior VP.  “As the weather improves, consumers are looking to enjoy those experiences outdoors. The Terrace takes all the Samsung Smart TV experiences that consumers have come to expect and optimizes them for the backyard.”

The rest of the 2020 Samsung Lifestyle TV line includes:

· The Frame series that emphasizes the visual appeal of the television in a home décor. The Frame is a high-performance TV when it’s on and fills in as framed art when it’s off. This is enhanced by access to a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries including the Museo del Prado, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, LUMAS and more through the Samsung Art Store. The 2020 lineup includes new 32- and 75-inch ($2,997.99 UPP) screen sizes joining 43- ($997.99 UPP), 50- ($1,297.99 UPP), 55- ($1,497.99 UPP), 65-inch ($1,997.99 UPP) and 75-inch ($2,997.99 UPP) models.

· The Sero TV ($1,997 UPP) is Samsung’s newest contribution with a name that means “vertical” in Korean. It is designed for heavy smartphone lovers desiring to bring the photos and video to the TV screen. It has the ability to rotate the screen orientation to a horizontal or vertical and can be set to auto rotate the screen in sync with the positioning of a linked handheld smartphone. The Sero is available in a 43-inch screen size.

· The Serif is a line of 360-degree design-centric displays developed in collaboration with industrial designers Ronan & Erwan Bouroullec. When viewed from the side the set looks like the capital letter I in “Serif” font. The screen perches on a unique floor stand to take center position in room. This year’s models feature the 43- ($997.99 UPP) and 55-inch ($1,497.99 UPP) screen sizes.

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By Greg Tarr

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