Are you ready for some football?

Well, Samsung and ESPN certainly are. Samsung is using the kickoff of the NCAA Football Season to execute “an exclusive marketing and retail collaboration” with the national cable sports network to advertise and promote its 2018 QLED LED-LCD TVs to college football fans who want to catch all the action at home on a big screen 4K QLED Tv (what no 8K?)

Samsung said it will use the program to highlight the capabilities of its super big screen QLED line at select tailgating festivities of key NCAA football matchups from the Big Ten, Big 12, ACC and SEC.

This will include the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic and the College Football Playoff National Championship.

In addition to seeing the action on big, bright and colorful quantum-dot-enhanced QLED screens, tailgaters will be eligible to win a variety of prizes, including a trip for two to this season’s national championship game in Santa Clara, Calif.

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“ESPN is the preeminent leader in college football, and we’re proud to be their choice for watching all the biggest games at home,” stated Grace Dolan, Vice President, Consumer Electronics Marketing, Samsung Electronics America. “No matter where your team is playing, QLED TV’s huge screen, fantastic resolution and lifelike colors make it easy to see all of the action this season. With Samsung QLED, anywhere you sit becomes the best seat in the house.”

The Samsung QLED Truck is scheduled to setup for tailgaters at the following NCAA games:

• Georgia @ South Carolina, Columbia, SC: September 8
• TCU @ Texas, Austin, TX: September 22
• Ohio State @ Penn State, State College, PA: September 29
• Wisconsin @ Michigan, Ann Arbor, MI: October 13
• Clemson @ Florida State, Tallahassee, FL: October 27
• Mississippi State @ Alabama, Tuscaloosa, AL: November 10
• College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic, Arlington, TX: December 29
• College Football Playoff National Championship Game, Santa Clara, CA: January 4-7

Samsung’s QLED TVs use a film layer coated with nano-size quantum dots sandwiched inside the LED-LCD panel stack. When the tiny dots are excited by a blue LED photon the emit red and green colors, determined by the size of the dots. This allows the display to cover a wider spectrum of colors (or a wider color gamut covering 100% of the professional theater color space knonw as DCI-P3) for more realistic color shades. In addition, the direct LED back light in QLED models is able to produce very high peak brightness levels, while a LED zone dimming system controls the light output at the local level to produce almost pure black levels.

Samsung televisions also employ advanced picture processing systems with advanced 4K upscaling that takes lower-resolution content and makes it look close to native 4K content.

Many of this year’s QLED models are optimized to be useful even when the game (or any other program) is not on. Most QLED sets include new Ambient Mode that brings decorative content to help the screen blend in seamlessly with the room décor, while presenting information like weather reports, traffic updates, and news headlines. You can also use Ambient Mode to display family photos or play background music.

The Q7 and Q9 models also feature a No Gap Wall Mount, which brings the TV flush against the wall, and an all-new One Invisible Connection cable powers the TV through a thin and nearly transparent fiber optic cable that can be used without the need to snake wires through the a wall.

All models include Samsung’s Tizen-based smart TV system with a large selection of the most popular streaming apps. The system can be easily connected with and set-up from a smart phone or tablet, and the on-board intelligence auto-recognizes connected devices and sync operation through the TV remote. Samsung also incorporates is Bixby voice control system, that will control networked smart devices in the home as well as the television functions.

Samsung’s 2018 QLED TV lineup is available now at and at retailers nationwide. The 2018 QLED TV lineup features large screen models ranging from 65- to 88-inches, including: Q6F (available in 65, 75, and 82 inches), Q7C (available in 65 inches), Q7F (available in 65 and 75 inches), Q8F (available in 65, 75 and 82 inches), and Q9F (available in 65, 75 and 88 inches).

Of course, Samsung just announced plans to release a new 85-inch 8K QLED in the coming weeks at a price to be announced. But, we don’t expect we’ll be seeing college football games in 8K resolution anytime soon. In the meantime, set purchasers will have to settle for upconverted 8K. Here we go again.

By Greg Tarr


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