Samsung Electronics America said that its highly unusual art-centric television display called simply, “The Frame,” will go on sale in select retail stores Sunday (June 18th).
The Frame is positioned as a new lifestyle product designed to show digital artwork and photograhs in a gallery-like art display.
The Frame was created in collaboration with renowned designer Yves Behar, and is available in two screen sizes — 55- ($1,999) and 65-inches ($2,799). In addition, purchasers will have the ability to select optional bezel trim packages in white, beige and walnut shades of wood. The 55-inch bezel packages retail for $199.99 and the 65-inch packages retail for $249.99.
Read more about The Frame after the jump:
Both displays are 4K Ultra HD LED-LCD TVs that can be used as full-functioning televisions to play favorite programs and Ultra HD Blu-ray discs, and when switched to “Art Mode,” the displays transform into a digital picture frame, presenting a customizable collection of still works that turn the room into an instant art gallery.
In Art Mode, viewers have the choice of a collection of more than 100 professional works that can be presented as framed paintings and photographs to exhibit via the “Samsung Collection.”
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The artwork is an exclusively curated library of pieces from 37 world-renowned artists and photographers. The works featured in the collection represent a range of genres, compositions and subjects, divided into 10 categories: Landscapes, Architecture, Wild Life, Drawing, Digital Art, Action, Still Life, Patterns, Urban Abstract and From Above.
Artists Represented in the Samsung Collection include the following:
Wolf Ademeit, Germany
Nacho Alegre, Spain
ruby onyinyechi amanze, Nigeria
Yann Arthus-Bertrand, France
Laturbo Avedon, Virtual
David Burdeny, Canada
Tommy Clarke, England
Cody Cobb, USA
Holly Coulis, Canada
Todd Eberle, USA
Oskar Enander, Sweden
Sam Falls, USA
Fan Ho, Hong Kong
Yun-Kyung Jeong, South Korea
Jeff Johnson, USA
Sarrita King, Australia
Aaron Koblin and Ben Tricklebank, USA
Bohnchang Koo, South Korea
Luisa Lambri, Italy
Sebastien Leon, France
Barry McGee, USA
Palani Mohan, India
Chris Muir, Canada
Eko Nugroho, Indonesia
Anuar Patjane, Mexico
J. Ariadhitya Pramuhendra, Indonesia
Scott Ramsay, South Africa
Tobias Rehberger, Germany
REMED, France
Clare Rojas, USA
Blaise Rosenthal, USA
John Severson, USA
Leanne Shapton, Canada
David Benjamin Sherry, USA
Yoshi Sodeoka, Japan
David Wilson, USA
Purchasers of The Frame will have access to Samsung’s “Art Store”, a growing library of more than 100 pieces of established and emerging artists, curated by several international organizations, galleries and museums, including Artspace, LUMAS, Magnum Photos, Saatchi Art and Sedition.
Through the Art Store, customers can purchase an individual piece for $19.99 or subscribe to the full collection for $4.99 per month. Samsung said the Art Store will be regularly updated to incorporate works from more galleries, museums, and artists around the world, to enable building art collections tailored to the tastes of the viewer.
In addition, set owners will be able to save and upload personal art work or photographs to The Frame using “My Collection,” which allows storing favorite content for quick access by the display.
The Frame includes Samsung’s Invisible Connection cable and No Gap Wall Mount. The No Gap Wall Mount brings The Frame flush against the wall. The Frame is also compatible with Samsung’s Studio Stand that is styled after an artist’s easel.
A brightness sensor and motion sensor will automatically switch The Frame’s various brightness modes to accomodate the ambient lighting conditions in the room. It also adjusts brightness and color temperature so that artwork displayed on The Frame looks natural. The motion sensor will automatically detect when no one is in the room and to put the display into power-saving mode.
It will automatically switch The Frame back on when someone re-enters the space.
Other features in The Frame match closely with Samsung’s MU 7000 Series 4K Ultra HD television series.
By Greg Tarr
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