Samsung Tuesday dropped a stunning announcement that it is shipping its largest “4K OLED” TV model, using an 83-inch White OLED panel made by LG Display.
The Samsung 83-inch QN83S90C makes its debut in the company’s second tier S90C OLED series at a $5,399.99 suggested retail price, available through authorized Samsung dealers. The new set joins the company’s previously announced 2023 S90C series models that are based on a different quantum dot/blue OLED hybrid technology from Samsung Display. These models include the 55-, 65-, and 77-inch screen sizes.
Reports out of Korea earlier this year said Samsung had reached a deal to procure White OLED (WOLED) panels from LG Display, including an 83-inch screen size, which is what Samsung is using here. The company filed to register an 83-inch model in S. Korea under a model series designation that is the equivalent to the U.S. S90C line, hinting at what was to come.
But the new model announcement was a bit of a surprise at this time. Samsung had not previously announced plans for an 83-inch OLED version, and anything this dynamic is usually held for a big trade show, like IFA in Berlin, Germany coming this fall.
Samsung Display’s hybrid “QD-OLED” technology hasn’t produced panels larger than 77-inches so far. That QD-OLED technology uses a self-emitting blue OLED light source with red and green quantum dot “color converters” to produce full color.
LG Display’s OLED technology has long used a white self-emitting light source from OLED materials, which is then filtered to obtain the desired colors.
As for the looming question, “So, which technology is better?” — each has its strengths and weaknesses. Samsung Display’s QD-OLED panels are generally lighter and thinner, but, so far, not as large as LG Display’s White OLED technology allows. Some sources claim the QD-OLED panels are more susceptible to image retention (burn-in) than white OLED panels.
But in general use, this isn’t an issue for either technology, and shouldn’t be a consideration unless you are prone to abusing displays, in which case either technology will be vulnerable. As for brightness and picture performance, both technologies are excellent in almost every aspect. The differences primarily will come from the internal picture processing the set manufacturer applies to the panel.
A Samsung spokesman confirmed to HD GURU that new TV uses White OLED technology, but didn’t specify if it also uses LGD’s Micro Lens Array (MLA) technology that boosts expected panel brightness to QD-OLED levels or higher, although it seems likely that it does.
Other announced features in the set are very similar to those found in the smaller S90C series models.
Samsung said the new 83-inch “OLED TV” offers wide viewing angles and high contrast ratios, which is expected from any OLED TV.
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“Large screen sizes are the fastest growing segment in the TV industry. With this new 83-inch class OLED S90C 4K TV model, we are providing yet another option for people to experience the benefits of OLED TV from Samsung, on an even bigger screen,” said James Fishler, Samsung Home Entertainment & Display Division senior VP. “We recognize that no two people are the same, and they want to find the perfect TV to fit their unique space and lifestyle. That’s why we’re offering more choices than ever, whether you prefer a Neo QLED 4K, OLED, or even a lifestyle TV. There’s always a premium option for viewers to choose.”
All models in the series use the Samsung Neural Quantum AI Processor driving high picture detail with deep black and a wide contrast ratio. This year, it includes vivid color validated by Pantone, the industry color specialists, the announcement said.
The processor also upscales content to 4K resolution no matter its original source, and helps drive high dynamic range (HDR) performance with HDR Plus that fine tunes image brightness with optimized contrast.
Samsung said the 83-inch features its “LaserSlim design” that provides a “virtually bezel-free” appearance and includes a streamlined stand. Shoppers can also select an optional “near flush-fit” wall mount that complements the setup.
Sound includes Dolby Atmos and “Object Tracking Sound Lite” that produces a “3D audio experience”.
When paired with a Samsung Q-Series or S-Series soundbar, the TV “will produce an orchestrated surround sound presentation.”
The 83-inch class OLED S90C 4K TV offers a full suite of connected features including the Samsung TV Plus free ad-supported TV program hub with access to hundreds of streaming channels. The smart TV Tizen OS drives a tailored home screen that can be controlled with built-in voice assistants.
Other features include the Samsung Gaming Hub and Game Bar 3.0 that aggregate cloud-gaming services, console game play and optimized TV settings for gamers all in one place. The experience includes high-frame-rate HDMI 2.1 inputs along with motion enhancements for competitive high-action 4K visuals at up to 120Hz. A Game Motion Plus feature helps to significantly reduce input lag and motion blur when connected to a compatible 144Hz gaming PC and supported content.
The TV also comes with a built-in NextGenTV ATSC 3.0 over-the-air tuner and a Samsung SolarCell Remote that re-charges via artificial or natural light, as well as RF waves – no batteries required to save money and reduce the impact on the environment.
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By Greg Tarr
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