Samsung, Prime Video Give Fans A Peek At LOTR Series In Big Screen 8K
Samsung announced Wednesday that it is collaborating with Prime Video to exclusively bring fans of Samsung 8K TVs content from the upcoming series The Lord of the Rings: The Rings of Power in 8K resolution.
Prior to the September 1 series premiere on Prime Video, Samsung and Amazon are giving fans exclusive early access to excerpted content from the series.
On Wednesday, the South Korean electronics manufacturer hosted an exclusive sneak peek screening event on its three-story LED video wall in its Samsung 837 showroom, where 25 minutes of highlights from the series’ first two episodes were shown.
Furthermore, “starting this week, dynamic creative from the series will debut on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus, and Milan’s Piazza del Duomo,” Samsung said.
To demonstrate the visual benefits of 8K video on big screens, Samsung said it is giving viewers an opportunity to see sequences of the original series in greater depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays.
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“Opportunities for fans to access the exclusive 8K sneak peek will be announced soon,” Samsung added.
“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”
“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”
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By Greg Tarr
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