Samsung, Netflix, Reynolds Launch QLED Cross Promo
Tis the season for quid pro quos: Samsung, Netflix and actor Ryan Reynolds have teamed up to cross-promote the new upcoming Netflix original movie 6 Underground with 2019 Samsung QLED TVs and Reynolds’ Aviation Gin brand.
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Samsung said Thursday it is working in cooperation with Netflix and Reynolds on the comical promotional video that Samsung said promises “to deliver bigger and better viewing experiences to fans.” 6 Underground will start streaming on Netflix December 13.
The partners’ promotional video ostensibly supports 6 Underground but also hypes Samsung QLED TVs and Reynold’s own booze sideline. The tongue-in-cheek effort is described as “a funny ad-within-an-ad-within-an-ad that reminds fans that the best way to watch the biggest movie premieres like 6 Underground is at home on super big Samsung QLED TVs…and with Aviation Gin.”
The spot is live now on YouTube at this link:
By Greg Tarr
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