Samsung recently advanced its search for share of the lucrative ad-supported video streaming market to another front by making its “TV Plus” streaming service available to viewers using web browsers from multiple devices.

The company also enabled the TV Plus app to be cast from its Galaxy smartphones to Chromecast-enabled TVs, the website Protocol reported Friday.

Samsung’s TV Plus app, which began in 2016 as a service of free OTT streaming programming through an app on its mobile phones and Tizen-based smart TVs, features a library of third-party ad-supported free content from sources including Redbox Live TV, ABC News Live, PBS Kids, ION Plus, The Roku Channel, Pluto TV and Tubi.

The app platform currently has an installed base across 23 countries of 50 million connected televisions, in addition to Galaxy smartphones.

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Samsung, like rivals LG Electronics, TCL, Roku and others have started to tap into add-supported free video streaming services to substantially grow revenue, while going up against the Pluto TV and Tubi AVOD platforms of traditional media giants ViacomCBS and Fox Entertainment.

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By Greg Tarr

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