Samsung Bows `The Wall Luxury’ MicroLED TV System
Samsung Electronics used this week’s InfoComm 2019 show in Orlando, Fla. to present the global launch of a new larger version of its MicroLED-based flat-panel display technology, called “The Wall Luxury,” targeted at well-heeled consumers desiring customizable flat-panel displays with very high quality pictures.
One of the first 4K Ultra HD versions of the technology, called simply The Wall, was first presented in prototype form at CES 2018 in a 146-inch assembled form factor, but the latest marketable version of Samsung’s modular MicroLED screen for the home is said to be customizable to virtually any size and aspect ratio. Resolution levels will be determined by the final size of the screen.
The Wall Luxury screen is comprised of multiple smaller MicroLED modular panels, each outfitted with arrays of self-emitting microscopic LEDs. These modules are fitted together like a puzzle to assemble one large screen. The company said typical installation sizes of The Wall Luxury can range from a 73-inch screen with 2K (1080p) resolution up to 292-inches in 8K definition. Resolution is determined by the pixel-pitch (or space between individual pixel diodes) in each panel.
The assembled panel is said to have a screen depth of less than 30mm (1.18 inches). The screen also offers a “bezel-less infinity” design and can be outfitted with customizeable décor frames that help the screen blend in with room surroundings by looking like framed pictures.
Samsung said it will make its The Wall Luxury MicroLED setups available globally starting in July. Pricing was not provided, as each setup will vary by customer need, but it’s safe to assume the initial price is going to be very expensive relative to other display technologies on the home entertainment market today.
In addition to providing a unique shape and image-performance level, the installed product will present “a new user interface and experience,” allowing more personalization, Samsung said.
MicroLED displays, like OLED TVs, have pixels that emit their own light instead of relying on backlights like LED-LCD TVs. This enables producing bright images, wide OLED-like viewing angles and true black levels, because each pixel can be turned off to produce pure black. Samsung said its technology enables up to an anticipated 100,000-hour lifetime. It is also expected to be energy efficient relative to the finished assembly’s size and performance level.
Further, Samsung said The Wall Luxury “is designed to never turn off and can change into a digital canvas best matching the owner’s interior needs and mood. When the screen is not in use, Ambient Mode can display a variety of curated art from paintings, photographs and video art to customizable pictures with digital frames that enhance the living space.”
Ambient Mode, which is found in Samsung’s current 4K Ultra HD QLED LED-LCDTVs, allows the display panel to blend in with the room surroundings when not being used to play video. Owners have a range of options for what is played on the screen between uses for video watching, including taking color and design elements from the surrounding room to make the screen less obvious.
Samsung said the forthcoming The Wall Luxury product will be equipped with the latest AI picture quality engine, called Quantum Processor Flex. The technology uses machine learning to deliver advanced picture quality processing and upconversion that optimizes picture quality on a scene-by-scene basis, regardless of the original source format.
The processor analyzes image data to automatically calibrate the original lower resolution content to align with the modular screen’s resolution, Samsung said.
The system also employs Quantum HDR technology to produce peak brightness of 2,000 nits and a 120Hz video rate that provides an optimal picture with minimal artifacts.
For sound, Samsung said it worked in association with partners Harman Luxury Audio and Steinway Lyngdorf to produce high quality sound, and for network control options, the Samsung worked with Control4, Crestron and Savant for home automation solutions. It also added compatibility with Domotz, Ihiji and OrvC for remote monitoring capabilities.
Samsung has a division that has been selling giant MicroLED screens for use in commercial movie theaters around the world, as an improved replacement for projector-based cinemas. In addition, it made its first professional version of “The Wall” MicroLED technology available as “The Wall Professional” in June 2018, for applications ranging from public signage to full-motion advertising for public spaces, retail stores and hotels.
By Greg Tarr
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