Samsung Announces Q700T Entry 8K QLED TV In Europe
Samsung on Friday used the days leading up to this-year’s scaled-down IFA Show in Berlin, Germany to introduce a new entry 8K QLED TV model series to its 2020 product lineup.
Announced by Samsung UK, the new model QE65Q700T is billed as “the latest addition to complete its most versatile and dynamic 8K line-up to date.” We’ve reached out to Samsung Electronics America for any U.S. plans for the set, but had not heard back as this was posted.
In the U.S. the CEDIA Expo 2020 virtual custom electronics show is planned for the week of Sept. 10th, where we wouldn’t be surprised to see the news drop for a U.S. version of the series.
The Q700T is positioned as Samsung’s entry-level 8K and will be available in the 65- and 55-inch screen sizes, for “consumers with smaller spaces” desiring the opportunity “to experience a new dimension of picture quality in, as close to reality, 8K resolution.”
Of course, the benefits of 8K resolution will be harder to discern from 4K at typical seating distances on screens this small, but Samsung packs most of its top picture processing tech into its 8K model series in 2020.
These sets employ a step-down from the Q800T series zone dimming system with 12x direct full-array LED back light compared with 24x found in the Q800T . Like other 2020 QLED TVs, the Q700T models offer the newly added Filmmaker Mode devised by the Ultra HD Alliance, as announced around this time last year.
The European version of the Q700T, anyway, is said to include Samsung’s AI “8K upscaling” (which the company said may not apply to PC connection and Game Mode”) and “Object Tracking Sound+” systems found in the company’s step-up 4K and 8K models. We’ve reviewed the later in other top QLED series, and found the effect of what Samsung calls “3D audio that moves around the screen with the action, and consists of eight dedicated speakers built-in to the four sides,” to be quite good. It is built on top of Samsung’s Adaptive Sound+ and Active Voice Amplifier (AVA) technologies that analyze both the acoustics in the room and the type of content being viewed to tailor the most appropriate output levels for the environment.
For gaming enthusiasts, the Q700T also features Gaming Enhancer+ with AMD FreeSync and Variable Refresh Rate (VRR) support for what the company calls “monitor-like performance on a big 8K screen.” A Dynamic Black Equalizer technology is employed for the preservation of dark shadow details, and thanks to the use of quantum dot color enhancement filters, the Samsung QLED TVs allow gamers to enjoy the picture benefits in video games without the risk of “Screen Burn-in,” “guaranteed.”
Pricing for the Q700T starts at £1,999 (approximately $2,675) for the 55-inch and is available online now from Samsung.com/uk. The 65-inch is being listed by only line retailers in the U.K. at a street price of £2,699 ($3,610)/(£2,999 suggested retail).
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By Greg Tarr
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