Samsung Electronics America formally introduced today the expansion of its 4K Quantum OLED TV line that now includes two new model series for 2023 – the previously announced S95C flagship and the newly added S90C series.

Both lines include the 55-, 65- and 77-inch screen sizes and will be available at retailers nationwide beginning today.

Suggested retail prices will launch starting at $1,899 for the 55S90C.

These models are based on panel supplier Samsung Display’s new Quantum Dot (QD) / blue-light emitting OLED hybrid technology that produces a wide color gamut, wide contrast ratio and very high peak brightness levels with accurate high color volume reproduction.

Both versions will also include built-in NextGen TV ATSC 3.0 over-the-air broadcast tuners, to receive newly advanced channels coming on-air across the country.

Samsung 2022 4K QD OLED On Sale here

Shop Wireless Speakers and Speaker Systems at

Save on eligible LG Appliance Packages during Abt’s Savings Event!

See What Your 4K UHD TV Can Really Do With The Spears & Munsil 4K UHD Blu-ray Disc, $39.95.

Portrait Displays Calman Display Calibration Software Available Here

Amazon’s Best Selling 4K Ultra HDTVs

Amazon’s Camera, Photo & Video Deals

Amazon Fire TV Cube Media Adapter with Alexa

Amazon Fire TV Stick 4K Max with Alexa Voice Remote

Amazon Echo Smart Speaker with Premium Sound, Alexa Voice Control

Amazon Echo Show 15 Alexa Voice Controlled Smart Screen

Amazon Echo Dot with Clock Voice Controlled Speaker

Amazon Echo Studio 3D Audio Alexia Smart Speaker

Best Selling Soundbars and 5.1 Surround Systems

Best Selling Blu-ray Players

Other features of the new Quantum OLED technology include the following:

• Quantum Dot Technology: Converts blue OLED light to Red and Green for full color support with enhanced detail with pure blacks, more than a billion shades of lifelike colors and 8.3 million self-illuminating pixels
• 4K Upscaling: Utilizing specialized AI-based formulas, content is automatically upscaled into sharp 4K resolution, regardless of the original source resolution
• Quantum HDR: Uses AI deep learning and processing to analyze each scene and upscale brightness and colors accurately
• Gaming Hub: Allows gamers to play new games from Xbox and other top game streaming service partners without the need for downloads, storage limits, or consoles.
• Smart Hub: Entertainment, Gaming and Ambient options available all in one place, with the leading streaming service apps and Samsung TV Plus. The platform can make content recommendations based on individual preferences
• Bother flavors of Samsung OLED TVs also have Dolby Atmos built in and pair with Samsung Q and S-Series soundbars for fuller surround sound options.

Samsung 2023 Qunatum OLED Designs for the S95C (left) and S90C (right) series.

Two new OLED series are rolling out at authorized retailers nationwide next week. Full pricing and sizes are below:


Samsung 2023 77-inch S95C 4K Quantum LED on table stand.

This is the 2023 replacement series for the S95B inaugural Samsung Quantum OLED line. It is billed as the first OLED TV to be AMD FreeSync Premium Pro certified. This series continues to support built-in Dolby Atmos and the HDR10, HDR10+ and HLG high dynamic range profiles. The series offers a 0.1- millisecond response time and up to 144Hz refresh rate to help reduce ghosting artifacts. This version newly includes an external One Connect box that attaches to the back of the TV table stand to easily access source input/outputs. The outboard connection box also enables the set to get a tigher fit against the wall when mounting on supported bracket.

• 77-inch: $4,499 suggested retail
• 65-inch: $3,299 suggested retail
• 55-inch: $2,499 suggested retail


Samsung 2023 55-inch S90C 4K Quantum OLED TV on table stand.

The Samsung S90C Quantum OLED series omits the One Connect box, and the same ultra-thin flush-wall panel design, but retains many of the S95C’s other picture and gaming performance features. The series substitutes a step-down on-board speaker/sound system but continues to offer built-in Dolby Atmos support.

• 77-inch: $3,599 suggested retail
• 65-inch: pricing and availability TBA
• 55-inch: $1,899 suggested retail.

Online purchases made using links provided on this site might generate a small commission for HD We thank you for your support!

By Greg Tarr

Have a question for the HD Guru? HD GURU|Email

Copyright ©2023 HD Guru Inc. All rights reserved. HD GURU is a registered trademark.