U.K.-based free music streaming service ROXi, disclosed three new partnerships in support of the forthcoming North American rollout of its TV streaming app.

The music streaming app, which has been successful in its home U.K. and Ireland markets, first launched a freemium Smart TV App overseas 12 months ago. It now claims to have more than 1 million households using the ROXi TV app and rising in the UK households.

ROXi announced a strategic partnership with Samsung to bring the app to Samsung TVs. For the first time, the full ROXi experience will be available free on Samsung smart TV models from 2018 and later.

“Samsung strives to offer the widest content offering on the market and the best experience on its Smart TV platform,” stated Emma Adams, Samsung Electronics head of partnerships. “By integrating the new ROXi app, we will provide an even greater array of 4K content for our customers, allowing them to experience ROXi’s comprehensive music video catalogue, karaoke and games on the largest screens available.”

At the same time, ROXi announced that X-Factor and America’s Got Talent celeb Simon Cowell, is joining existing service curators and ROXi business partners Robbie Williams, Kylie Minogue, Sheryl Crow and Alesha Dixon.

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“I love that ROXi is giving us a new way to enjoy music and music videos. I always had music videos playing all day on my TV wherever I was – so I love that I can do this on ROXi with the music videoplaylists – videos always make a great song even better,” Cowell said in a statement on the partnership. “It’s fantastic to be a part of the ROXi team and I’m really happy to be bringing music video streaming to millions of TVs worldwide – and what’s even better is you can get it for free.”

ROXi CEO Rob Lewis, added: “Simon Cowell is the most successful person in history to marry music with TV. We’re excited to welcome Simon to the ROXi team and we are committed to delivering the best music experience to Smart TVs worldwide.”

The third partnership involves Rockefeller Strategic Advisory, a division of Rockefeller Capital Management, which has been appointed as ROXi’s exclusive financial advisor to progress partnership opportunities with major media and technology players in the United States.

ROXi said it plans to launch its music-centric TV app across the United States in 2023. The services will offer 90 million music videos across all genres and decades, 100s of exclusive music channels, 400,000 karaoke tracks and music games.

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By Greg Tarr

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