Roku is preparing this week to kick off its Black Friday promotions, offering savings on a range of its most popular streaming media players, streaming sticks and the new compact Roku Streambar.

Limited-time Black Friday price breaks are being offered starting Nov. 20th through Nov. 30th at authorized Roku retailers across the country. Product specials included are the Roku Streambar for just $99.99 (normally $129.99), the top-of-the-line Roku Ultra 2020 streaming media player with Dolby Vision support for just $69.99 (normally $99.99), the Roku Streaming Stick+ for $29.99 (normally $49.99) and the Roku Premiere for $24.99 (normally $39.99).

A roundup of Roku streaming media players included in the special follows:

Roku SE
The limited-edition Roku SE streaming player offers a simple and inexpensive way to stream up to HD content from Roku’s large library of thousands of streaming apps and movies. The Roku SE is offered exclusively through Walmart for $17. The Roku SE is positioned for first-time streamers and for use with secondary TVs. To use the device, a television with an HDMI input and a Wi-Fi home broadband network are required.

Check the provided links starting Nov. 20th for the latest sale prices.

Roku Premiere
The Roku Premiere is another inexpensive streaming media player supporting up to HD, 4K or HDR TVs, or those who plan to add a 4K/HDR TV in the future. The Roku Premiere regularly sells for $39.99 but is available through the BF period for $24.99, $15 off, from Nov. 20th – Nov. 30th. The Roku Premiere features a Premium High Speed HDMI Cable that connects the device to the TV with quick set up. It includes a simple remote featuring channel shortcut buttons and can also be used with the free Roku mobile app.

Roku Streaming Stick+


The Roku Streaming Stick+, offers step-up speed and performance at a bargain price. Throughout the special, it runs $29.99, $20 off the $49.99 suggested retail price, from Nov. 20th – Nov. 30th. Its small size makes it easy to hide behind the TV screen, and can be taken to hotel rooms and dorms for use on the go. The device also offers smooth HD, 4K and HDR streaming and includes a long-range wireless receiver for extended range and a stronger signal plus a voice-powered remote with TV power and volume buttons.

Roku Ultra


The new Roku Ultra,is the fastest and most powerful Roku media player. It is on special for $69.99, $30 off the regular $99.99 suggested retail, through the Nov. 20th – Nov. 30th sale period. The Roku Ultra includes an improved quad-core processor, snappy response time, and a firm lock on Wi-Fi signals, even in rooms further from a router, with up to 50% more range. Users also have the choice to connect via Ethernet cable if they want. The 2020 version of the Roku Ultra now adds support for premium Dolby Vision HDR when used with compatible TVs. It is also compatible with Dolby Atmos 3D surround sound when connected to compatible sound systems.

Roku Streambar


The new Roku Streambar allows upgrading both a smart TV platform and a TVs on-board sound with a single product. The Streambar offers Dolby Audio support, and is available through the promotional period at $99.99, which is $30 off the regular $129.99. The Roku Streambar produces clear dialog, and can level the sound of loud commercials, automatically. If the sound isn’t big enough, users can later add on a Roku wireless subwoofer and a pair of Roku wireless speakers to surround listeners with a true 5.1-channel experience for a bargain price.

Premium Subscription Offers on The Roku Channel from .99 Cents
Roku is also offering for a limited time, the chance to explore promotional offers from more than 30 premium subscription partners on The Roku Channel, including SHOWTIME, STARZ and more. New subscribers can enjoy select premium subscriptions for .99 cents for the first two months. These offers will be redeemable through The Roku Channel from November 26th until November 30th. Other Black Friday offers will be available to new subscribers for up to 55% off the first three months and redeemable on The Roku Channel from November 26 until December 4, 2020.

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By Greg Tarr

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