Hisense USA said Tuesday that the Hisense R7 Series of Roku TV 4K UHD Smart TVs will be rolling out to key retail accounts in several weeks.

The Hisense R7 is the latest series of Hisense televisions featuring 4K Ultra HD resolution and HDR10 high dynamic range (HDR) combined with inclusion of the popular Roku TV operating system.

The televisions’ interface and operation have been developed by Roku to make it easier for users to directly access their favorite streaming video and music services, from among thousands of available apps, including all of the most popular ones.

The Hisense Roku R7 models are available in the 43-, 50-, 55- and 65-inch screen sizes with manufacturer’s suggested retail prices of $349, $429, $499, and $799, respectively.

Top features in the Hisense R7 series include: 4K Ultra HD resolution; HDR10 support, UHD upscaling; “Motion Rate 120” (60 Hz native refresh rate) smooth motion images; up to 30 watts of sound and access to more than 500,000 streaming movies and TV episodes.

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Of course, the Hisense R7 sets also include an ATSC 1.0-tuner to support free over-the-air broadcasts in a viewer’s area, and will accept add-on pay-TV services from cable and satellite providers using external decoder boxes, or where supported, through direct connection of the cable to the television.

Hisense pointed out that the actual HDR performance level presented on screen will vary according to model, content and Internet streaming speed (in the case of streamed content).

The on-board sound system in the televisions offers up to 30 watts of power through the DTS TruSurround feature, smaller screen size models will have lower sound wattage levels. The sets also incorporate dual-band Wi-Fi reception to connect with an in-home WiFi network.

The new Hisense R7 televisions will feature the latest version of the Roku OS, bringing the updated Roku Channel, now offering free access to a collection of top films, TV, live and linear news and other fare alongside the Roku 4K Spotlight Channel which aggregates available 4K content from the numerous streaming partners carried across the Roku app library. Cross-channel search provides results in order by price and the Roku mobile app for iOS or Android provides an additional remote, voice search, private listening with headphones and other features.

The R7 series is Hisense’s next iteration of Roku TV based sets. The company was among the first to incorporate the popular smart TV operating system as a built-in smart TV feature.

Hisense is also selling television model lines this year based on the Android TV operating as well as its own proprietary OS.

The Roku sets are positioned as an affordable mid-step selection within the 2018 Hisense 4K Ultra HDTV product assortment for the U.S. market.

The Hisense R7 4K Ultra HD models will be available starting in June at retailers including: Best Buy, Costco, Sam’s Club and Nebraska Furniture Mart.


By Greg Tarr


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