Streaming media device-giant Roku said Monday that it will conduct its first-ever week-long “Stream-a-thon” beginning December 26th when it will present a selection of top shows and premium TV to Roku users for free.
The Stream-a-thon will run from Dec. 26th through Jan. 1st, and will give viewers the ability to watch hand-picked, quality television that will not require a subscription or purchase “authentication.” The available fare will include complete seasons of popular TV series and movies from networks including Acorn TV, Adult Swim, Discovery Channel, EPIX, Food Network, HGTV, Hopster, NBC, TLC, Travel Channel, and more.
These offerings will be found within the “Featured Free,” section of the Roku home screen. The menu item offers a wide range of aggregated free content from channel partners.
“The holidays are the perfect time for new and avid streamers alike to discover, enjoy and share in full seasons of top shows for free,” stated Roku Chief Marketing Officer, Matthew Anderson. “The Roku platform is easy to use, offers content people love and delivers unrivaled value. As the leading platform for streaming free content, the Stream-a-thon is a great way to thank our customers. We’re delighted with the quality of shows and to be working in partnership with some of the biggest and best providers across television.”
The free offerings will include otherwise positioned premium entertainment including the first full season of “Deep State” from EPIX. Additionally, select full seasons and episodes of popular shows such as “Agatha Christie’s Witness for the Prosecution” and “Agatha Raisin and the Quiche of Death” (Acorn TV); “Rick and Morty” (Adult Swim); “Storm Chasers” (Discovery); “Diners, Drive-in and Dives” and “Beat Bobby Flay” (Food Network); “Fixer Upper” and “Property Brothers,” (HGTV); “Two Minute Tales” (Hopster); “Making It” and “New Amsterdam” (NBC); “My Big Fat Fabulous Life” (TLC); “Bizarre Foods with Andrew Zimmern” and “Ghost Adventures” (Travel Channel), and more will be available for free for Roku customers to enjoy.
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Roku first launched the “Featured Free” section as a mew home-screen menu item within the Roku platform last August. Using he app, Roku users are provided with a simple way to find free streaming entertainment on the platform. Featured Free includes the latest in-season episodes of top network shows, full past-season and catch-ups that are free and available to browse in a single experience.
Through its Roku streaming media adapters and integrated Roku TVs offered by partner manufacturers, Roku is giving viewers a high value portal to compelling programming at the lowest possible prices. Much of that is offered free of charge, as ad-supported presentations, such as popular recent movies and classics aggregated on its Roku Channel app.
This marketing thrust has made Roku products popular with cord cutters, as well as consumers looking for affordably priced smart TV solutions with the easiest to use, and highly responsive smart TV menus and apps.
By Greg Tarr
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