Roku Plans Interactive New Year Media Event
Roku revealed it is planning to give its streaming service customers an engaging way to enjoy the lead up to the New Year of 2022, without leaving the house.
The company, which is known for its affordable and easy to use streaming media players and Roku smart TVs, is adding an interactive New Year’s Eve Hub to its Home Screen along with content and special offers on The Roku Channel platform, where viewers will be able to take part in watching engaging content, participate in contests, and take advantage of new deals and savings on premium channel subscriptions as they wait for 2021 to pass.
The Roku Immersive New Year’s Eve Experience is planned to start on Dec. 27, 2021 and will include a feature called Roku Recommends Year in Streaming special, giving viewers a chance to look back at some of the most popular programs to watch from the past 12 months.
The New Year’s Eve Experience also includes six days of product giveaways, daily trivia games, a countdown clock, Roku’s New Year Eve countdown, free music, and other holiday-related bonuses.
This is planned to provide folks sitting out in-person New Year’s Eve with a number of compelling options to stay engaged in the revelry beyond watching the traditional New Year’s Eve shows on cable.
To access the New Year’s Eve Hub and content, Roku viewers will find a link in the left-hand navigation menu on the Roku home screen or they can perform a search for “New Year” from the Roku home screen between December 27th and January 1st.
Among some of the deals planned for Roku users will be a savings of up to 90% off subscriptions from the company’s The Roku Channel Premium service partners, including SHOWTIME, STARZ, EPIX, AMC+, AcornTV, BBC Select, BET+, FitFusion, Gaiam, Grokker, Hallmark Movies Now, and others.
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By Greg Tarr
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