Roku finished 2020 having surpassed a user milestone, with 51.2 million total active accounts, up by some 14 million users over the course of the pandemic-strained year, the company announced Wednesday.

Cumulatively, Roku users enjoyed 17 billion hours of streaming content in the fourth quarter of 2020 alone, and 58.7 billion streaming hours for the full year, up 55% from 2019.

The company added that it is playing into the ongoing TV streaming trend that has led to nearly one third of U.S. households dropping traditional pay TV, according to a 2020 Roku study.

The statement cited eMarketer research predicting fewer than half of all U.S. households continuing to subscribe to a traditional pay-TV service by the end of 2024.

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“I’m excited that more than 50 million households now turn to Roku for their TV viewing,” said Roku CEO Anthony Wood, in a statement. “The world is moving to streaming and we look forward to continuing to help viewers, advertisers, content publishers, and TV manufacturers succeed in the Streaming Decade.”

The news followed an announcement last month from Amazon that its universe of Fire TV users had reached 50 million.

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By Greg Tarr

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