Roku launched today a new Sports experience that combines updates to live and upcoming sports from across the Roku platform into a new centralized sports-content-centric location to make it easier to find and stream sports events.

Users will no long need to click through multiple apps and channels to find games and sports-related content. The new location will provide a visual, immersive destination on the Roku OS Home Screen Menu to help users quickly find favorite games, matches, and more.

“We know that keeping track of where sports are being streamed has only become more fragmented over the past few years,” said Alex Hill, Director of Live & Sports. “Watching your favorite teams should be simple, so we’ve made it a priority to build out a more seamless and streamlined way to discover and watch sports on our platform. Sports are a vital part of the streaming experience, and we will continue to make enhancements to the experience which includes new supported providers and find new ways for our users to root for their favorite teams.”

Roku said a recent poll of sports fans found a strong desire for a centralized location where they can watch sports (61%) and features that allow them to browse favorite teams and leagues (63%), both of which are answered by the new integrated Sports experience.

Roku users will find convenient integration of Sports and platform access features including Roku Search, Roku Voice, Live TV Zone, Sports Zone and more to quickly get to and the sporting event of the day.

Roku said sports-related content from supported channels will be available during the appropriate seasons for the sport and leagues.

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To locate and use the new Sports experience on the platform user can do the following:

• Scroll down to Sports on the Home Screen Menu or search for “sports” or associated words like a team or league name in Roku Search or using Roku Voice.
• Within the new Sports experience, users will see live and upcoming games for an initial roster of leagues, conferences and more.
• When a user clicks on the tile for a game that they are interested in watching, they’ll be presented with watch options for that particular event from supported channels.
• Users can also choose to select various Zones specific to individual sports or leagues to view live and upcoming games or events, discover content specific to their favorite leagues, or explore rows of free sports content.

At the same time, Roku said it is adding new sports-related shows to The Roku Channel. Among the new or recently appearing sports entertainment talk shows is the popular “The Rich Eisen Show” (originally available on DIRECTV and later Peacock), which is now exclusively offered as part of The Roku Channel.

In addition, the all-new Roku Original series “Emeril Tailgates,” recently made its debut on the channel, bringing food and lifestyle icon Emeril Lagasse stirring up new recipes that are perfect for big game munchies.

The Roku Sports experience is currently supported with content from DIRECTV, FOX Sports, FuboTV, Paramount+, Prime Video, Sling, and The Roku Channel, with more viewing options in the coming months.

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By Greg Tarr

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