Roku and the National Football League (NFL) announced the launch today of an NFL Zone within the Roku Sports experience on the Roku Home screen.

Available now, the NFL Zone offers football fans a centralized location to find live and upcoming games so they can spend less time figuring out what game is on and spend more time rooting for their favorite teams.

Viewers can find the NFL Zone directly from Sports in Roku’s Home Screen Menu as well as Roku Search. Throughout the season, the NFL Zone will be prominently featured within the Sports experience.

The NFL Zone will enable sports fans to spend less time figuring out where to watch the game and more time rooting for their favorite teams, Roku said. Users can also tune in for weekly game previews, league highlights, and additional NFL content.

“Last year we introduced the Sports experience for our highly engaged sports audience, making it simpler for Roku users to watch sports programming,” said Gidon Katz, President, Consumer Experience, at Roku. “As we start the biggest sports season of the year, providing easy access to NFL games and content to our millions of users is a top priority for us. We look forward to fans immersing themselves within the NFL Zone and making it their destination to find NFL games.”

“With the launch of the NFL Zone, Roku users can easily find the games they want to watch, from one place,” said Hans Schroeder, NFL Media Distribution executive VP. “We are thrilled to provide our fans with an excellent option to follow their favorite teams all season long.”

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In addition to live and upcoming games, the NFL Zone provides weekly matchup previews, NFL highlights, and access to the NFL App and NFL Channel. Viewers can find the NFL Zone directly from Sports in Roku’s Home Screen Menu as well as Roku Search. Throughout the season, the NFL Zone will be prominently featured within the Sports experience.

Roku added The NFL Channel to The Roku Channel’s Live TV Channel Guide this past Spring. The channel provides hundreds of hours of curated, official programming from NFL Films and NFL Media, including in-season commentary, classic game replays, documentaries, and NFL originals. The Roku Channel is Roku’s owned and operated streaming service and is a top-five app on the Roku platform by reach and engagement in the U.S.

NFL+, the League’s exclusive streaming video service, is also available within the NFL App on Roku devices for $6.99/month or $49.99/year, and includes NFL Network across devices, live out-of-market preseason games, live local and primetime regular season and postseason games (phone and tablet only), live local and national audio for every game, NFL Films’ archives, and more.

Fans can upgrade to NFL+ Premium for $14.99/month or $99.99/year, and get all of the content and features of NFL+ as well as full and condensed game replays, the All-22 Coaches Film, and now NFL RedZone. Also, for a limited time only, NFL Media is offering a 20% discount off the yearly subscription price for both NFL+ and NFL+ Premium.

Roku and the NFL have worked together on a number of NFL-related content for Roku users. Last month, Roku Original documentary “NFL Draft: The Pick is in” launched on The Roku Channel in partnership with NFL Films and Skydance Sports.

“NFL Draft: The Pick Is In” lets audiences look behind the scenes of the high-pressure and high-stakes draft rooms. A second installment has been greenlit for the 2024 NFL Draft.

“Sports have long provided a large, engaged audience for advertisers, and we’re excited to bring scale and fandom to marketers through the NFL Zone,” said Alison Levin, VP, Ad Revenue and Marketing Solutions at Roku. “This collaboration brings together the most popular content across sports and entertainment with Roku’s incredible U.S. reach for a combination that advertisers will crave.”

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By Greg Tarr

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