Roku, Google Make Nice As The Roku Channel Comes To Android TV Devices
Roku announced in a blog today that its premium and free ad-supported streaming content hub called “The Roku Channel” is now available on Google TVs and other Android TV OS based devices.
The announcement marks a breakthrough of sorts for the two rival smart TV powers and expands access to Roku’s rich catalog of movies, programs and Roku Original content to the rapidly growing market of smart TVs and streaming devices running the Android TV OS and accompanying Google TV user interface.
Smart TVs running the Roku OS have for a few years represented the top selling smart TVs in the U.S., but Google has been making significant inroads with Google TV-based models offered by a wide range of brands. Bringing The Roku Channel to Android/Google TV models will ensure Roku has access to a large and growing viewership base of new and installed devices from which it can tap revenue from both its premium and Free Ad Supported TV (FAST) content in the United States.
Even before the Google deal, Roku said The Roku Channel was reaching more than 100 million U.S. households (as of Q4 2022). According to some industry estimates, Roku-based TVs represented nearly 30% of all smart TVs sold in North America in 2022. Android/Google smart TVs reached nearly 12% of the continent in the same year, and is growing rapidly. Roku can now add Android/Google TVs to that building viewership base.
“With a programming lineup of more than 80,000 free movies and programs, exclusive Roku Originals like `WEIRD: The Al Yankovic Story,’ ‘Die Hart,’ and ‘The Great American Baking Show,’ and over 350 free live linear television channels offering everything from news, sports, entertainment, Spanish language programming and more, Roku Channel offers something to fit your every streaming mood.” Roku said in its announcement. “In addition to these devices, The Roku Channel continues to also be available on Fire TVs, Samsung TVs, the Roku mobile app and TheRokuChannel.Roku.com.”
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By Greg Tarr
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