Roku announced today that it has entered the smart home products category through its new Roku Smart Home suite of smart home products including smart lights, plugs, security cameras, video doorbells and more.

The company called the category entry “a first step beyond the company’s success in the smart TV market,” and “a natural extension that brings the value, choice, and ease of use that consumers have come to love from Roku to the connected home.”

New Roku Smart Home products will be available online from and beginning today and will be exclusively carried at Walmart brick-&-mortar stores beginning Oct. 17.

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Roku Smart Home cameras start below $27 with the full line-up offering choice and value to those looking to outfit the modern smart home, the company said. The launch includes a Roku Smart Home mobile app for iOS and Android, as well as a camera subscription plan that includes cloud video recording history, smart alerts, package delivery and notifications.

New Roku Smart Home products have been designed to let Roku TV ecosystem users easily monitor indoor and outdoor spaces from their TV phones and screens, customize lighting to create moods, and use automated, voice enabled smart plugs to switch indoor and outdoor devices on or off with a tap.

Roku said the Smart Home product lineup was developed in partnership with Wyze Labs, to make it easy for consumers to connect their home through smart home experiences. Products have two-factor authentication (2FA), user data encryption, secure boot, and numerous other advanced security capabilities.

Roku Smart Home devices are certified by ioXt Alliance, the global standard for IoT security.

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The Roku Smart Home initial lineup includes:
• Floodlight Camera
• Indoor and Outdoor Cameras
• Indoor Camera 360°
• Video Doorbell & Chime
• Smart Bulbs (white and color)
• Smart Light Strips
• Indoor and Outdoor Smart Plugs

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By Greg Tarr

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