Roku Channel Adds Free Selections From Showtime, Fox, Smithsonian Earth
Roku is celebrating its 10th Anniversary offering streaming video services by offering select free content from three major premium app services and discounts on select streaming media players.
Roku said the offer precedes by six days, National Streaming Day, that takes place May 20th. The day encourages people to stream entertainment while recognizing the massive shift taking place in television viewing practices.
The company said this year is special because it marks the 10th anniversary of the first Roku streaming media player, which was the device to stream Netflix to the TV.
“For 10 years, Roku has facilitated the massive shift in the way people watch TV and we’re extremely proud of the contribution we’re making to streaming entertainment,” Matthew Anderson, Roku chief marketing officer said in a statement. “We can think of no better way to thank our base of nearly 21 million avid streamers than to offer free hit entertainment in partnership with some of the biggest and best TV networks like Showtime, Fox, Epix, Smithsonian Earth and more.”
Roku is making available for free the first time select premium content from channel partners Showtime, Fox, Epix, Smithsonian Earth and others on The Roku Channel, which is an ad-supported movie and television programming app aggregated and operated by Roku, with particular focus on providing value to cord cutters.
Under the offer, The Roku Channel will carry premiere seasons of popular series from Showtime including Billions, Ray Donovan and The Affair; Epix’s dark comedy, Get Shorty; episodes of pop-cultural hits from Fox such as The Four: Battle for Stardom, featuring judges Sean “Diddy” Combs, DJ Khaled and Meghan Trainor, and host Fergie; Beat Shazam, hosted by Jamie Foxx; and Love Connection, hosted by Andy Cohen; and exclusive nature and wildlife documentaries from Smithsonian Earth. All of the content selections will be available for customers can watch in The Roku Channel for free through May 20.
Meanwhile, Roku is encouraging its U.S. consumers new to streaming or looking to add it to an unconnected television to save on the purchase of a Roku media streaming adapter. For a limited time, customers will receive $10 off the Roku Streaming Stick ($49.99 suggested retail) and the Roku Ultra ($99.99), as well as $15 off the Roku Streaming Stick+ ($69.99).
Each of the Roku media players will be avaiable for the sale prices at major retailers including Amazon, Best Buy, Target, Walmart.com, and Roku.com through May 26, 2018.
Roku, which recently began a publicly traded company, listed 21 million active user accounts during the first quarter of 2018. Users streamed more than 5 billion hours of content in that period alone, Roku said.
On Friday, Roku revealed that it reached a deal to make The Roku Channel available as an app on select Samsung smart TVs, significantly expanding the potential viewership of ad-supported content on that streaming channel among owners of the top-selling TVs in the United States.
By Greg Tarr
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