Reports: Samsung, LG Had Strong Q1 Premium TV Shipment Volume
Both Samsung and LG had very successful first quarters for global TV shipments this year, with the South Korean companies combined accounting for more than 50% of the world’s TV shipments in the period.
That’s according to highlights of Omdia TV tracking data reported by several, mostly Asian-based media outlets late last week. We reached out to Omdia for confirmation of the numbers, that were behind its pay wall, and continue to await their reply.
Collectively, the global television industry moved grew 9.9% during the first quarter of 2021 from the same period a year go to 51.22 million units, according to released Omdia data. Factory dollar volume in the period rose 32.8% to $27.3 billion from Q1-2020.
Samsung paced the global television market during period, and enjoyed strong dollar volume results, including its premium QLED and new Neo QLED (mini-LED) 4K and 8K TV model series.
During the period, Samsung reportedly commanded 32.9% share of worldwide TV dollar volume as estimated by Omdia, according to news service Yonhap. Samsung sold a total of 11,615,000 units in the first quarter, an increase of 11.1% from the same quarter in 2020.
At the same time, South Korean rival LG Electronics took second place with 19.2% while Sony accounted for 8% share, according to the reported Omdia data.
Combined, the two South Korean TV giants accounted for 52.1% of total Q1-2021 TV unit shipments, and remained ahead of Chinese competitors, which have continued to threaten their dominance in recent quarters.
Samsung has continued to anchor its mix of television series to its premium QLED-based 8K and 4K LED-LCD TVs, which this year was expanded to include new mini-LED backlight technology in the Samsung Neo QLED series for the first time.
Omdia said worldwide QLED TV shipments registered 2.68 million units during Q1-2021, up 74.3% from the year prior, and Samsung accounted for some 2.01 million of those units, Yonhap reported.
Samsung has also concentrated heavily on increasing supply of very large-screen flat-panel TV models to meet a spike in demand in certain regions during the pandemic.
With the addition of Neo QLED TV, Samsung has said it expects its QLED TV shipments will top 10 million units this year.
According to market research data reported on Yonhap, Samsung sold 7.79 million QLED TVs in 2020.
In the premium television segment of the global market (defined as televisions priced above $2,500), Samsung commanded 46.6% of the industry factory dollar volume, followed by LG with 24.5% and Sony at 17.6%.
Samsung also commanded 52.4% share of the 80-inch and larger TV area.
LG’s OLED TV shipments expanded 116% on-year to 792,000 units in the initial three months of 2021, its best results so far for the first quarter, according to Omdia data reported by Korean web site Pulse News. The worldwide OLED TV market in the main quarter extended in excess of 90% on-year to 1.19 million units.
LG said the average selling price (ASP) of one of its OLED TVs is $1,996.30, compared to the ASP for an LCD TV of $498.70.
LG Electronics sold a total of 7.279 million TV units globally in Q1-2021, including OLED and LCD models, up more than 15% from the same period in 2020. Omdia predicts the worldwide OLED TV market will reach 5.8 million units this year, up from 3.65 million in 2020. At the same time, OLED TVs are expected to account for about 10% of the worldwide TV factory dollar volume.
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By Greg Tarr
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