Report: Samsung Still At Work On OLED But TV Market Not Ready
LG might be making big strides in the sales of large-screen OLED TVs, but according to reports in Korea, Samsung Electronics, the world’s largest TV maker, continues to hold off on introducing large-screen OLED displays of its own.
According to a report in the Korean Herald Thursday, Samsung Display CEO Park Dong-gun this week reaffirmed that the company was working on larger OLED panels but had no immediate plans to produce the panels for TV displays.
Read more on Samsung’s OLED TV position after the jump:
According to the report, Samsung is intent on leading the global market in sales of advanced 4K Ultra HDTVs by continuing to produce and sell its SUHD TVs, based on quantum dot technology.
Although Dong-gun acknowledged to the Korean Herlad that large-screen OLED is attracting attention, it still doesn’t have “enough potential” in the marketplace. He also reportedly said at a business meeting last week that, “We have no confirmed plans for production but are continuing research work.”
Meanwhile, LG Electronics said earlier this year that its expects to triple its OLED TV sales in 2016, as new TV makers including Panasonic and some Chinese brands introduce their first OLED offerings.
LG, which is the world’s leading manufacturer of mass-producible WRGB OLED panels, has said it would like to establish an OLED alliance together with rival manufacturers, according to reports.
Market research firm IHS has estimated global OLED TV sales will hit 7 million units by 2019. LG has invested heavily in both production and marketing of its OLED TVs and is expected triple its sales volume to 940,000 units from a year ago.
OLED technology offers a number of advantages over LED LCD TVs — the technology that represents the bulk of TV sales in the world today. These include the lowest possible levels of black, wider viewing angles with less image degradation, thinner panel designs, low energy costs, strong color saturation and others.
Premium LED LCD TVs, such as Samsung’s SUHD TVs, on the other hand offer the brightest pictures, significantly lower prices, a wide color gamut with generally more accurate color reproduction, larger screen sizes, and little risk of image retention (burn in), among other factors.
Ironically, Samsung is the world’s leading producer of small-screen OLED displays used in smartphones and other devices. However, Samsung’s RGB OLED technology thus far has proven more costly to produce in large sizes than LG’s WRGB. Samsung marketed a Full HD 55-inch OLED TV for a year several years ago, but opted not to bring out a follow up model the next year. Importantly, Samsung already leads the premium TV market with its quantum dot LED LCD TVs.
By Greg Tarr
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