Report: Samsung Electronics May Be Softening Stance On QD-OLED
Samsung Display will produce fully functioning prototype monitors and TVs based on its hybrid QD-OLED display technology, starting in June, according to a S. Korean news site.
Electronics trade industry news site The Elec reported this week that Samsung’s display panel subsidiary is moving forward with production of its hybrid quantum dot organic light emitting diode (QD-OLED) technology, and that Samsung Electronics, Sony and certain Chinese-based TV markers are now considered potential early customers.
Samsung Display plans to use the prototypes to conduct a “market response” review starting in September, and will use that to plan budgeting for its new QD-OLED production facility.
The Elec said the QD-OLED panels will be manufactured at Samsung Display’s Q1 production line, which can be quickly ramped up for commercial production upon landing an order.
The report said Samsung Display has already sent prototype QD-OLED panels to its sister company Samsung Electronics, but no functioning television sets. Samsung Electronics was said to be looking for panels with higher brightness than the initial samples were producing while ensuring acceptably long lifespans.
The news outlet previously reported that Samsung Electronics had previously told Samsung Display it didn’t intend to produce OLED-based televisions, but the latest report cited sources familiar with the situation saying the consumer electronics manufacturing unit may now have softened its position and is looking for Samsung Display to secure higher yield rates and production capacity at the Q1 facility.
Samsung Display reportedly began moving in production equipment for the production line last July.
The report added that Samsung Electronics has requested that Samsung Display extend production of LCD panels it can use for its 8K Neo QLED Mini-LED TVs.
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By Greg Tarr
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