Comcast is reportedly getting ready to launch in coming weeks a new line of Element-manufactured 4K UHD TVs based on Comcast’s “Xumo TV” branded smart TV platform.

The smart TVs are named for Comcast’s Free Ad Supported TV (FAST) streaming service Xumo TV and use an operating system, known as Xumo Play, based on the company’s X1 processor and set-top box OS software platform.

Media technology trade newsletter Lowpass on Thursday first reported spotting a pre-release posting of a 65-inch Element branded “Xumo TV” on the Aaron’s rent-to-own e-commerce site. The home-items rental operation has a 65-inch Xumo TV Element 4K UHD LED LCD model listed at a 109 weekly lease fee of $17.31 plus tax and cost of lease services for a total “cost of ownership” of $1,799.76.

The Lowpass report said the 65-inch Element Xumo TV’s suggested retail cash price is $600. That seems to since have been changed to “a cash price” of $1,056.99. The report said the Element Xumo TV line will also include models with 43-, 50-, and 55-inch screen sizes.

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Late last year, Comcast, which owns Xfinity cable as well as NBC Universal, Peacock and other media operations, introduced in association with Charter the first XClass smart TVs, branded as Xumo TVs, and sold exclusively by Hisense through Walmart.

That is now apparently expanding to other brands and retailers around the country. The new TV features conform to a low- to mid-range 4K UHD LED LCD TV smart TV, with native 4K resolution, HDR10 and Dolby Vision HDR support, a baseline 60Hz native refresh rate LCD panel, 3 HDMI inputs and an on-board 8-Watt stereo sound system with “Dolby Audio.”

In April 2022, Charter partnered with Comcast to enable building a hardware platform that both services could sell in their cable territories while also capitalizing on the streaming revenue the televisions could harvest in regions beyond their traditional cable footprints.

The Element Xumo TV sales descriptor states: “The built-in smart Xumo platform gives you all the perks without all the unnecessary cables. A straightforward home screen and advanced Xumo voice remote make navigating your TV easy for anyone in your household.”

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By Greg Tarr

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