Roku, the smart TV streaming media solutions provider, officially revealed Wednesday that it is rebranding content from its acquisition of Quibi as “Roku Originals” to be offered through The Roku Channel on various streaming platforms and devices including all of those running the Roku OS.
Roku Originals will also be the brand name for future original programming for The Roku Channel, the company said. The Roku Channel is positioned for cord cutters as an app offering aggregated ad-supported TV programs and movies subscription free along side various subscription-based premium TV services offered by Roku as a one-stop-shop billing solution for its customers.
Roku said Roku Originals will continue the practice of offering free, ad-supported entertainment for viewers in the U.S., the U.K. and Canada. The company said it will be announcing additional details on the launch of Roku Originals next month.
Roku said Roku Originals will specialize in both scripted and unscripted entertainment programming and documentaries.
“Roku Originals will give viewers free access to bold, fresh entertainment from the biggest names in Hollywood. Viewers can enjoy relevant, diverse entertainment that is accessible to everyone, everywhere The Roku Channel is available,” the company said.
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Roku said it is planning to offer more than 75 Roku Originals, including a dozen unreleased series, over the course of the year. The company said The Roku Channel continues to grow viewership, reaching U.S. households with an estimated 63 million people in the fourth quarter of 2020, more than doubling the number from the year prior.
“Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” stated Sweta Patel, Vice President of Engagement Growth Marketing, at Roku. “We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it’s relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth. The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home.”
Roku Originals will join The Roku Channel’s diverse lineup of more than 40,000 free movies and programs and 165+ free live linear television channels. The Roku Channel licenses and distributes content from more than 175 partners.
The Roku Channel is available on all Roku devices, as well as on the Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs.
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By Greg Tarr
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