Ad-supported free live streaming service Pluto TV this week reorganized its U.S. channel offering, adding new categories, channels and programming.

The revamped lineup was said to be intended to deliver greater ease of navigation to users and more programming based on popular themes and genres streamed over the platform.

The service said it has been assessing its offering to provide greater opportunities for content discovery with the intention of increasing frequency and prolonged engagement on the platform.

As a result, Pluto TV will be adding five new categories and four channels to the U.S. offering along with improved navigation to better serve existing users and lure in new subscribers with genre-focused channels.

The five categories added to the platform include Game Shows, Daytime TV, Home, Food, and Lifestyle & Culture. Pluto TV said that the genres have shown to be popular with its viewers.

The additional categories bring Pluto TV’s total to 18. Other categories include: Movies, Entertainment, News + Opinion, Crime, Reality, Comedy, Classic TV, Sports, Gaming, Anime, Music, En Español, Kids, and Local.

The free streaming platform also launched this week the “Let’s Make a Deal” and “Judge Judy” channels today. Beginning on August 1, Pluto TV will add to the game show tier the “Jeopardy!” and “Wheel of Fortune” channels.

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As part of the reorganization, certain content will relocate to new categories that Pluto TV believes are better aligned with those genres.

The Paramount Streaming owned free live AVOD service currently lists an audience of more than 68 million monthly active users, and provides more than 1,000 channels to markets it serves globally with both on-demand and linear programming.

The upgrade is part of the services ongoing assessment of programming and features to better serve audience viewing preferences by periodically streamlining channels and categories on the platform.

“We are always looking for ways to improve our programming offering and make it easier for the audience to find what they are looking for. Not only is this expansion driven by viewing habits we can see, we spoke directly to our audience to gain feedback on suggested changes before they were made,” stated Pluto TV SVP of programming Scott Reich. “Everything we do puts the audience first and this optimisation is the latest step to maintain our market leadership in partnership with our audience.”

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By Greg Tarr

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