For those looking for a more traditional and affordable Full HD 1080p TV with a simple yet robust smart TV system built-in, P&F USA, which licenses the Philips brand for AV products in North America, just introduced a line of Full HD LED-LCD TVs based on the popular Roku 8 TV operating system that delivers a user-friendly menu and huge library of streaming entertainment apps.

The new generation Roku TVs are positioned as video displays that can help consumers who are looking to cut the cord to cable and satellite TV services, or to supplement those services with a huge library of easy-to-navigate streaming entertainment apps.

The company launched Thursday the Philips Roku TV 4000 series of Full HD 1080p LED-LCD TVs encompassing three screen sizes – 40- ($349), 43- ($379, availability date to be announced) and 50-inches ($429, available starting in January). The first model — the 40-inch class 40PFL4662/F7 is available now in Sam’s Clubs stores and will be offered online shortly at, P&F USA stated.

Roku TVs are marketed primarily in North America under a number of partner brands including TCL, Hisense, Insignia, Hitachi, Element and others, and have been gaining significant market share based on their typically affordable prices, easy-to-navigate and use menu of the more than 5,000 streaming apps, including all of the most popular services, and generally good picture quality.

Shoppers may know Funai, the parent company of P&F USA, as the long-time Japan-based manufacturer of affordable high-value AV electronics products sold over the years under the: Funai, Symphonic, Magnavox and more recently, Sanyo brands, some of which are licensed and others owned by the company.

In recent years, Funai has had exclusive marketing and distribution rights to the Philips brand for TVs, TV audio equipment and Blu-ray Disc players in North America. Philips TVs sold in other international markets are made and marketed by China-based TPV, which primarily uses the Android TV platform for smart TVs.

Read more about the new Philips Roku TVs for North America after the jump:

P&F USA said all three Philips Roku TV sets supplement the familiar Roku home screen with Philips’ strong picture and sound performance. Roku TVs and media adapters provide access to virtually all of the most popular streaming services including: Netflix, Amazon, Hulu, Vudu, YouTube, SlingTV, DirecTVNOW, Playstation Vue and others.

The new Roku 8 OS for Roku TVs also adds a built-in intuitive programming grid guide to assist cord-cutters in finding free over-the-air (OTA) broadcast TV stations that can be received in the viewing area with an optional antenna and the TV’s built-in over-the-air broadcast tuner. The Roku menu also makes it easy to attach and use cable and satellite TV services for those who prefer more traditional pay-TV platforms.

The guide provides programming information for local OTA broadcast TV channels from seven days in the past and up to 14 days in the future. The Roku Smart Guide also integrates the More Ways to Watch feature so users can see additional streaming options, and will notify viewers if a particular movie or show is also available to watch on-demand from popular streaming services, or if more episodes of a show are available to stream.

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Roku’s search feature also lists on-demand movies and programs in order of the service providing it at the least expensive price at that moment, rather than listing recommendations in the order of the most-preferred streaming service app of the platform developer.

Other Roku OS 8 features include TV Everywhere single sign-on, which eliminates the need to log into streaming service channels multiple times. The Roku mobile app enables Private Listening through headphones connected to the phone or tablet for streaming entertainment, and smartphone apps can be used to conduct program searches using simple voice commands.

In addition to offering 1920 x 1080p Full HD resolution, the Philips Roku TV 4000 series offers 120 Perfect Motion (60 Hz native refresh rate) motion smoothing circuitry, built-in 802.11ac MIMO Wi-Fi connectivity to a home router, and a 16-watt sound system with surround enhancement.

The Philips Roku TV 4000 Series model numbers include: the 40-inch 40PFL4662/F7, the 43-inch 43FL662/F7 and the 50-ich 50PFL4662/F7.


By Greg Tarr


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