Peacock, the long-awaited streaming media service from NBCUniversal, went live around the country this week offering subscription choices including an ad-supported free version, a better featured ad-supported step-up version and an add-free premium version.

The service officially launched July 15th providing access to more than 20,000 hours of content from various networks and studios. However, it does not yet offer content in 4K resolution, high dynamic range (HDR) or Dolby Atmos, and there was no word if of when it ever will.

The ad-supported premium tier runs $4.99/month and promises no more than five minutes of advertising per hour. Alternatively, a free version is available with more ads, or subscribers can opt for an ad-free premium tier running $9.99 per month. Some Comcast cable customers and subscribers to partner providers get the service at no additional charge.

Peacock actual began a limited launch in April to Comcast homes, before the national rollout late Tuesday evening.

Like WarnerMedia’s HBO Max, Peacock is not available on Roku or Amazon Fire TV streaming platforms, although it is available on Apple TV HD and Apple TV 4K players as well as iPhones, iPads, iPod touches, Android devices, Android TVs and media players as well as Chromecast and Chromecast built-in devices. It is also available on Xbox One S, and One X gaming consoles, Vizio SmartCast TVs and LG webOS Smart TVs. It will also be available on the Sony PlayStation 4 and PlayStation 4 Pro gaming systems beginning the week of July 20th.

We reached out to Samsung to see what the issue was getting the app on the Tizen smart TV platform, but we are still awaiting a response.

Negotiations are reportedly ongoing to bring the service to additional companies, platforms and devices — like Amazon Fire, Roku, Samsung and others. Samsung

Viewers have access to movies and television programs from NBC, Bravo, USA Network, SYFY, Oxygen, E!, CNBC, MSNBC, NBCSN, Golf Channel, Universal Kids, A&E, ABC, CBS, The CW, FOX, History, Nickelodeon, Showtime, Universal Pictures, DreamWorks, Focus Features, Illumination, ViacomCBS, Paramount, Lionsgate, Warner Bros. and Blumhouse.

Peacock will also offer a number of original movies, series and more than 30 curated channels with current season series and specials from NBC and Telemundo; live news and sports; and daily highlights from NBCUniversal franchises including: “Today,” “NBC Nightly News,” “Meet the Press,” “Noticias Telemundo,” MSNBC, CNBC, NBC Sports, “E! News” and “Access Hollywood.”

Similar to CBS All Access’s deal to carry UEFA soccer from Europe, Peacock is carrying Premiere League soccer that started with four exclusive Premier League matches from a free tier on launch day. The service also carries coverage of the U.S. Open Championship and Women’s Open Championships.

In 2021, Peacock will carry an NFL Wild Card Playoff Game in addition to select events from the Tokyo Olympics. Viewers will also be able to access on-demand replays of such events as the Triple Crown horse races, daily highlights from NBC Sports, and hundreds of hours of sports series, documentaries and movies.

Peacock originals available on the Premium platform include: Brave New World, The Capture, Intelligence, Psych 2: Lassie Come Home, DreamWorks Where’s Waldo?, DreamWorks Cleopatra In Space and Curious George.

In related news, the Digital Entertainment Group (DEG), which is a multi-industry body dedicated to all forms of digital home entertainment content and playback devices, announced this week the officers for its “D2C Alliance, which was created to advocate and promote the many benefits provided by the latest direct-to-consumer streaming services.”

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The DEG D2C Alliance, during fiscal year 2020-21, will be guided by a group of
experienced executives, including Matt Strauss, Chairman of Peacock and NBC Universal
Digital Enterprises, as Chair; Ron Lamprecht, Director Corporate Business Development at Amazon Prime, as Vice Chair; Jonathan Zepp, M&E Global Partnerships, Google
Platforms & Ecosystems, and Dan Cohen, President, ViacomCBS Global Distribution
Group, as Board Officers.

The officers were elected by the full D2C Alliance Steering Committee, which
the DEG said includes representatives from virtually every major direct-to-consumer provider.

The D2C Alliance is said to be “focused on identifying the key issues pertaining to both
SVOD and AVOD services, including (but not limited to) definitions and standards; uniform messaging; activation and adoption; research and data analytics; consumer consumption patterns; improved quality of service; and generating greater overall awareness about the direct-to-consumer experience. These and other factors will be proactively addressed to help this new generation of digital platforms realize its full consumer potential.”

“For more than two decades, the DEG’s mission has been to drive the successful
launch of new entertainment formats and services” stated Amy Jo Smith, DEG President and CEO. “Because of the strong industry leadership associated with the D2C Alliance, our organization is poised, once again, to maximize the opportunities associated with these new businesses, for consumers and trade alike”.

The D2C Alliance Steering Committee is also in the process of prioritizing a number
of action items and deliverables that will be announced shortly.

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By Greg Tarr

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