Amazon’s Prime Video over-the-top (OTT) subscription streaming service has dethroned long-time subscription video king Netflix in total subscribers for the first time, according to a newly released top 10 U.S. OTT services ranking from researcher Parks Associates.

Parks said the ranking in which Prime Video stepped out front was based on a count of paid U.S. OTT subscribers. It was based on the analyst’s estimated numbers of subscribers through September 2022, and comes at a time when 83% of U.S. broadband households have at least one OTT service, and 23% juggle nine or more OTT subscriptions.

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Netflix, which has been the top ranked U.S. OTT subscription video service since the start of Park’s OTT Video Market Tracker service, has faced stiff competition in the last year, with a number of powerhouse competitors entering the race, including Peacock, which rose into the the top 10 list for the first time in 2022 as Showtime dropped off.

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Parks Associates will share its recent streaming data at the Future of Video conference December 12-14 at the Marina del Rey Marriott in California.

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By Greg Tarr

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