The Sony 77-inch Bravia A1E 4K Ultra HD OLED TV at CES 2017
UPDATE! Sony formally announced pricing on its first large-format 4K Ultra HD Bravia A1E OLED TVs Tuesday, boosting manufacturers suggested retail selling prices by $1,000 each on the 55- and 65-inch models over what was original given to dealers several weeks earlier.
The last-minute price adjustment will make the previously announced suggested retail prices the Unilateral Pricing Policy (UPP) (or everyday) prices, several weeks after models begin shipping, sources told HD Guru.
The Sony Bravia A1E 4K Ultra HD OLED TV line will be released in three sizes: the 55-inch Sony KD-55A1E ($4,999.99 suggested retail price, up from $3,999.99 previously shared with dealers) and the 65-inch KD-65A1E ($6,499.99 MSRP, up from $5,499.99 previously given to dealers).
Sony’s official price announcement did not reveal pricing on the 77-inch KD-77A1E. Dealers will begin taking pre-orders on the 55- and 65-inch models effective today (March 14th) at the $4,999.99 and $6,499.99 MSRP prices. Shipments will begin in April. The $1,000 lower UPP prices are expected to take effect later in April or May, sources told HD Guru.
Sony’s official announcement did not include pricing on the 77-inch model. Sources said that model will ship closer to September, with a pre-order price of $17,999.99. The pre-order date is to be announced later. However, the planned everyday (or UPP) price will be $14,999.99, sources said.
All prices are subject to change.
Sony’s OLED models have flat screens and none support 3D.
For comparison purposes Sony’s flagship Z9D high-performance 4K Ultra HD LED LCD TV series, introduced last summer, carry UPP prices of $5,499.99 for the 65-inch model, $8,999.99 for the 75-inch model and $59,999.99 for the 100-inch model. The Z9D models are to remain in Sony’s line through the calendar year, but dealers who have spent time with them tell us the A1E OLEDs seem every bit as good, if not superior to the Z9Ds in picture performance. The key differences there will be in screen sizes with only one common size — 65 inches — between the two lines.
Read more about Sony’s April delivery of the A1E OLED TV models after the jump:
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