High-end custom audio manufacturers Origin Acoustics and design-centric Danish electronics brand Bang & Olufsen are expanding their partnership to co-design and manufacture certain architectural loudspeakers.

Under the deal, Origin has been named U.S. brand manager for Bang & Olufsen’s full product portfolio in the custom channel.

The companies said “the new relationship will allow selected Origin Acoustics integrators to have access to Bang & Olufsen’s BeoPlay headphones, BeoVision televisions, BeoSound speakers and soundbars, and BeoAmp amplifiers for their luxury clients.”

Both companies will be attending the upcoming CEDIA Expo 2022 in Dallas Sept. 29-Oct. 1st.

The companies plan to announce further details on their partnership at the custom electronics trade show, including how the combination of Origin’s network and go-to-market strategy along with Bang & Olufsen’s product portfolio will be available to new and existing channel dealers and ultimately for end consumers, the companies said.

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Bang & Olufsen is nearly a 100-year-old high-end electronics company, currently with 700 retail stores worldwide.

According to the announcement, B&O has “made inroads in the custom electronics channel over the years, but it has gained more recent momentum following the 2016 successful collaboration with Origin Acoustics, on the creation of co-branded products (Celestial in-ceiling speakers and Palatial in-wall speakers) that both companies sell as part of Origin Acoustics’ Design Centric Technology program.”

The expanded partnership is being hailed by the firms as showing their commitment and focus on growing the custom installation market “by creating and offering design-centric products that will resonate with interior designers, architects and ultimately consumers.”

Origin is also involved in strategic design-centric partnerships with other companies including an OEM relationship with Crestron on loudspeakers, setting up a strategic resale agreement with hidden-speaker manufacturer Amina, acquiring high-end outdoor speaker maker Ambisonic, and teaming with Artnovion on importing its acoustical treatment products into the U.S.

The company teased that “several more partnerships will be announced in the coming weeks.”

As the U.S. brand manager for the custom channel, Origin Acoustics will be responsible for bringing the full line of Bang & Olufsen products to a wider audience in the North America market.

The two brands said they will continue to collaborate on new product development opportunities and additional verticals within the U.S. market.

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By Greg Tarr

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