OnePlus Launches TVs In India With Eyes To U.S.
Following on the recent successes of China-based television manufacturing brands TCL and Hisense, additional contenders are lining up to take their shots at markets around the world. The latest challenger is a Chinese electronics brand called “OnePlus.”
The heretofore maker of smartphones just announced in India this week its first 4K Ultra HD smart TVs, the 55-inch Q1 and Q1 Pro Series 4K quantum dot-enhanced LED-LCD TVs. The company’s president had previously indicated in online forums that OnePlus is also looking to soon expand the category into Europe, the United States and China.
OnePlus, like many Chinese TV manufacturers, is using the Android TV platform (Android 9 Pie) as its OS of choice for smart TV applications. Company executives said their intention was to produce smart TVs to the highest standards.
Initially listed app partners in India include: Zee5 and Amazon Prime. Netflix support is reportedly being added in coming weeks. The Android TV platform also provides access to top Google apps including: YouTube, Google Music, Chromecast and Google Play store for games and other entertainment services.
Importantly, OnePlus TVs will also include the company’s own “OxygenPlay app,” which aggregates content from a variety of sources to make it easier to find popular content in a centralized location.
The two announced OnePlus TV models for India include the OnePlus Q1 TV (which sells for the equivalent of $985 retail) and the OnePlus Q1 TV Pro ($1,400). The company is positioning both as “premium TVs at affordable prices,” according to a report from India Today.
Both models are 55-inch 4K Ultra HD LED-backlit LCDs with local dimming and “QLED” quantum dot color enhancment technology. The latter feature would put it up against “QLED” TVs from Samsung and Hisense and 2019 “quantum dot” 7 Series “ULED” Roku TVs from TCL, if introduced in the United States. The listed contrast ratio is 6,000:1.
Both models incorporate MediaTek MT5670 chipset (4-core A53, up to 1.8GHz) with the Mali–G51 graphics processor and 3GB of RAM and what the company calls a “Gamma Color Magic processor.” The chipset offers support for four popular high dynamic range (HDR) profiles including: HDR10, HDR10+, Dolby Atmos and HLG HDR.
The Q1 will have a built-in 2.1-channel 50W sound system with four drivers and built-in woofers. The Q1 Pro will have an integrated retractable soundbar with 8 drivers. Both TVs support Dolby Atmos 3D surround sound technology along with Dolby Digital Plus and DTS-HD surround sound decoding.
Other features include 4 HDMI ports, one supporting Audio Return Channel (ARC). Each model also includes one USB-C port, one USB-3 port, USB-2 port, Ethernet port, optical digital output, and built-in Wi-Fi and Bluetooth support.The supplied remote control is made of metal and has a built-in mic to accept voice commands for Google Assistant, or alternatively, a “OnePlus Connect” smartphone app can be used to control TV functions. The TV also Works with Alexa voice control.
OnePlus is reportedly selling the TVs on Amazon India, and through its own brand OnePlus stores in India. “Pop-up events” are also slated in various cities around the country, India Today reported.
By Greg Tarr
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