With the new Apple TV 4K announced and on the way Sept. 22, 2017, NVIDIA announced Thursday that it is now taking pre-orders on its latest Shield TV remote-only package at a lower entry price.

For the new Shield TV (with remote), which joins the Shield TV (remote + game controller) and Shield TV Pro (500GB), NVIDIA has introduced a more affordable option at $179 to match the 32GB version of the Apple TV 4K, arriving tomorrow. The price is a savings from the $200 tag on the remote + controller version.

Read more about the NVIDIA Shield TV (with remote) after the jump:

The NVIDIA Shield TV unit includes advanced playback capability with access to streaming 4K Ultra HD programming along with HDR10 high dynamic range (HDR). The NVIDIA Shield TV only includes 16GB of internal storage, but the device has two USB 3.0 ports that can be used for expandable storage with a USB thumb drive or portable hard drive.

NVIDIA points out that its device also features an open ecosystem of apps and games, unlike Apple TV’s more selective app partners, and like the Apple TV, it also offers powerful processing (NVIDIA Tegra X1 processor) to support voice-controlled operation.

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In addition to the new Apple TV 4K, the NVIDIA Shield TV faces competition from the popular Amazon Fire TV, other Android TV devices from third-tier brands, and Roku Ultra and Roku Premiere products, which are still less expensive than lower-priced than the Shield TV (remote) package. However, NVIDIA ‘s media adapter is positioned as a more advanced game player for streaming

However, NVIDIA ‘s media adapter is positioned as a more advanced game player for streaming content and will enjoy a larger library of games with advanced graphics than the Apple TV 4K will at launch.

Meanwhile, pre-orders also began this week for Microsoft’s new Xbox One X 4K Ultra HD gaming console ($499 for a 1TB version) with built-in Ultra HD Blu-ray player.

In addition, Apple TV 4K will be receiving a firmware update to support Dolby Vision HDR in addition to HDR10.

NVIDIA said the Shield TV (with remote) will ship October 18.


By Greg Tarr


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