NuShield Solves a Glaring HDTV Problem

August 28th, 2012 · 7 Comments · 3D HDTV, Connected TVs, LCD Flat Panel, LED LCD Flat Panels, Plasma

HD Guru receives requests from readers seeking large screen HDTVs that are suitable for daytime viewing without blackout curtains. Unfortunately, we know of no 2012 models that are available. All 40-inch and larger TVs today only offer shiny-smooth front surfaces. All have some type of anti-reflective (A/R) coating to reduce the intensity of lamps and windows but still reflect light like a mirror. Why is there nothing available today? Because significantly reducing on-screen reflections requires another type of screen surface. One with a frosted, dull finish called an anti-glare screen coating.

In a store showroom (all other things being equal), anti-glare screen equipped HDTVs don’t look quite as contrasty as A/R coated models. In attempt to show the brightest image every large screen TV maker adopted the shiny finished screen for 2012.

But there’s a solution, thanks to a new product  called the NuShield Triple A screen protector.

The NuShield Triple A screen protector is an aftermarket film filter available in custom-cut sizes for your specific HDTV. The filter consists of a thin (0.005-inch) sheet of plastic. The front surface uses NuShield’s patented anti-glare technology. The rear has an adhesive across the entire surface. The adhesive is designed allow removal of the filter without damaging the TV screen’s original coatings.

We received a small 4×3 inch sample and attached it to a portion of the screen surface of a Panasonic LED LCD we’re currently testing. Like all other 2012 HDTVs, the LCD’s surface is very shiny. We can clearly see our reflection on the screen during daytime viewing. The NuShield Triple A screen shield would eliminate those

Without NuShield

reflections. In the photo above you can see the reflection of the sunlight at the edges of the window blinds, and how it disappears where the sample was applied (inside circle on right side of photo).

The NuShield Triple A comes as custom cut sheet for each TV size. A 42-inch sells for $72.80, a 50-inch is $119 and a 60-inch is $154 (plus shipping). NuShield makes films to fit HDTVs up to 80-inches. They can be ordered factory direct from

The Triple A reduces screen brightness by 10%, a not very significant amount because today’s HDTV are capable of maximum brightness far in excess of a comfortable viewing levels. The surface of the shield, in addition to anti-glare, is germ resistant via its anti-microbial coating. It’s even anti-fingerprint.


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Placing an adhesive coating on top of a large screen TV requires time and patience. The shield comes with its own

With NuShield

protective and removable coating on both sides. The TV screen should be totally cleaned first using a screen cleaner  and microfiber cloth like this Philips. Next, the tacky-side protection layer is removed first and you apply the NuShield to the screen. Care needs to be taken to assure proper alignment. There will be some air bubbles between the screen that get pushed out to the edges using light finger pressure. When completely adhered to the screen surface, you peel off the outside protective layer.

If one should get a fingerprint on the tacky side, it can be lifted off using a piece of Scotch tape. The outer anti-glare surface can also be cleaned with the Philips or another microfiber screen cloth and cleaner.


Final Thoughts

The NuShield is a solution for folks that want daytime viewing in less than ideal environments. It should be considered for anyone that has reflection issues. We would like HDTV makers to again offer an anti-glare option. Until they do, the Triple A NuShield is an fine alternative.


Disclosure: NuShield sample supplied by manufacturer.


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7 Comments so far ↓

  • Patrik

    Thats not the right way.
    Bringing haze and worse contrast instead of reflextions?
    I choose reflections.

    They must have better glossy filters.
    Has anyone tried the dayvue filter ?

  • Crankcase

    This ‘solution’ is no solution at all, because it has to be applied and fixed to the screen, and that would compromise any warranty on the television itself. What is required is a removable screen that sits in front of the display.

    I realise this would likely reduce the viewing angle, but it would be a price worth paying to compensate for the stupidity of television manufacturers that are denying consumers the choice of matte and glossy displays.

  • Andrew

    Installation isn’t actually terribly hard, but the problem is it’s so easy for the initiated that they don’t really tell you the trick to doing it.

    The trick is, not to take of the sticky backing protector all at once.

    Peel off a thin portion of the top and attach it to the screen with the backing sheet that was attached to folded down behind it and focus on getting that aligned and completely bubble free, then little by little pull one side of the backing sheet off as you stick the glare shield to the screen with a firm flat palm (you use a flat palm as it allows you to apply more pressure without damaging the screen as the pressure is distributes over a larger surface area, ultimately the firmness is what keeps bubbles from forming)

    When you’re half done you shouldn’t be halfway down the screen horizontally, you should be roughly diagonal, as gravity has a way of making the sheet stick in places before you have time to add pressure and going across will help avoid that.

    Literally focus on going in a circle around from the top, down one side then around in a circle sticking down the edges until on one side is left, filling in the middle as you work. The whole thing shouldn’t take even 20 mins…. maybe a little more for the 50″+ gang out there.

  • becky

    Agree totally with Dave. Is this any different from the similar product marketed by I bought and destroyed that one trying too install it. Spent 3 hours trying to get bubbles out before I gave up and threw it away. It requires your house to be a cleanroom (I don’t mean clean room, I mean like manufacturing level dust free). They say you need patience, but the longer you work with it the more dust settled on the backside, and as you touch it it gets fingerprints cannot be cleaned. If you have pets in your home, don’t even think about this type of approach, unless there is some real difference among brands. It also got little dimples/creases in it as I worked, which also had immovable bubbles at each one. It appeared that it would have really fixed the glare, if I ever could have installed it. I wasted a lot of money and time on something like this. Do the stand-alone acrylic ones that attach to the bevel work?

  • Moodie-1

    Uh, hey there, guys. It seems you’ve got your ‘with’ & ‘without’ pictures switched! The image on the ‘without’ pic is easily more visible than the one on the ‘with’ pic. Also, the 4″x3″ piece of NuShield on the first pic seems to be doing just the opposite of its intended use – it seems to be MORE reflective than the rest of the screen, not less! You might want to fix these issues.

    No. The “without” clearly shows the reflection of the window frame and all. The main photo shows the distinct reflections of the light around the reflection of window shade and the portion with the sample is diffused.

    HD Guru

  • Stsjfsd

    So would you want the tv calibrated before or after you put the screen on? Would it really matter if the only consideration is brightness reduction?

    After for sure. The calibration should be done under your normal room lighting conditions. If the TV has both night and day settings,two separate calibrations can be done.

    HD Guru

  • Dave

    Time and Patience required for installation! Understated. I’ve been installing dry adhesive screen protectors on iPhones and iPad for years. The thought of laying down such a large protective sheet and getting it perfectly matched at the edges with no pesky dust dots, no almost-impossible-to-remove bubbles, no finger oil smudges and no stray hairs between the surfaces gives me a headache. They should provide a couple of practice sheets. Good luck if you purchase this. Keep some aspirin handy.

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