Nielsen: U.S. TV Homes Top 120.6 Million For 2019-20
There are 120.6 million TV households in the United States for the upcoming 2019-2020 season, according to final estimates recently released by media measurement firm Nielsen.
The firm’s National Television Household Universe Estimates indicated a small bump up in the number of homes with televisions connected to some form of traditional TV signal, including an over-the-air antenna, cable, satellite or telco TV setup receiver/descrambler or broadband connection. Nielsen generally releases final numbers for U.S. TV households just before the start of a new TV season.
Nielsen bases its estimates on U.S. Census Bureau data along with its own national TV panel used to calculate its Advanced TV Universe Estimates.
The 2020 estimates include changes in population since 2019 and updated TV penetration levels. Nielsen applies TV penetrations to convert the total household and population estimates to TV households. This year’s numbers reflected increases for residents with Hispanic, Black and Asian backgrounds.
Nielsen regards a TV household as a home with at least one television/monitor capable of receiving a traditionally delivered video signal via an antenna, cable, satellite or telco set-top-box and/or a broadband media connection.
The 120.6 million U.S. TV homes identified for the 2019-2020 TV season represents 307.3 million people aged 2 and older, which is up 0.6% over 2019. The percentage of total U.S. homes that are U.S. TV households is estimated at 96.1%, up 0.2 percentage points from 2019’s estimated 95.9%.
By Greg Tarr
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