It’s not quite the Sunday Ticket, but the National Football League officially launched a new exclusive streaming subscription service Monday called NFL+.

The NFL+ fee-based subscription service will allow NFL fans to view live local regular and post-season games on the go through the NFL’s mobile device app as well as getting access to live out-of-market pre-season games across all devices, including TVs.

The local in-season, prime-time and post-season games, will only be available to mobile devices as well as audio feeds of every live local and national game. The service will also include NFL Network shows on-demand, NFL Films archives and other content.

To view out-of-market games on TVs viewers will still need to subscribe to the NFL Sunday Ticket, currently available through AT&T/DirecTV for a $300 annual fee. Future rights to carry the Sunday Ticket package are still to be determined.

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With the launch of NFL+, the league has discontinued its NFL Game Pass offering in the United States. Live in-market games previously had been free as a perk through certain cellular carriers and on the Yahoo Sports App.

“Today marks an important day in the history of the National Football League with the launch of NFL+,” NFL Commissioner Roger Goodell said through a statement. “The passionate and dedicated football fans are the lifeblood of the NFL, and being able to reach and interact with them across multiple platforms is incredibly important to us. We look forward to continuing to grow NFL+ and deepening our relationship with fans across all ages and demographics, providing them access to a tremendous amount of NFL content, including the most valuable content in the media industry: live NFL games.”

NFL+ builds upon upon what the league developed with NFL Game Pass. With the growth of OTT streaming popularity, the league said NFL+ will underscore its commitment to bringing fans the content they want using a marquee direct-to-consumer experience.

NFL+ is available in the NFL App across all app stores for $4.99/month or $39.99/year. For $9.99/month or $79.99/year, fans can upgrade to NFL+ Premium, which offers all of the features of NFL+ as well as full and condensed game replays and the All-22 Coaches Film, which provides game films with a birds-eye view perspective of plays.

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By Greg Tarr

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