NFL Announces New Media Deals Including Amazon Prime
The NFL reached a new $100 billion-plus media rights agreement Thursday that will bring some changes to how you receive pro football games on your TV or favorite media streaming device through 2033.
For the first time, the expansive media rights deal includes giving Amazon Prime exclusive rights to live stream Thursday Night Football games, beginning in 2023.
Under the main portion of the agreement, ViacomCBS, Fox and NBCUniversal (owned by Comcast) will each pay more than $2 billion per year for their packages, according to a CNBC report citing sources familiar with the deals.
Disney, which owns ESPN and ABC, will pay around $2.7 billion annually for its coverage, according to a CNBC report citing sources familiar with negotiations. Disney will also to air two Super Bowls during the contract period.
The league announced the broadcast rights renewals and added that Amazon Prime Video will be the first exclusive streaming rights partner for its Thursday Night Football package, beginning in 2023.
The mammoth etail/streaming conglomerate will carry the slate of exclusive games. The NFL did not disclose official amounts of the terms, but CNBC cited sources familiar with the deals in reporting that Amazon would pay at $1 billion per year for its deal.
“NFL games are the most watched live programming in the United States, and this unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video,” Mike Hopkins, Senior VP of Prime Video and Amazon Studios, said in a statement on the deal.
CNBC further reported that broadcast networks ViacomCBS, Fox and NBCUniversal will all pay more than $2 billion per year for their continued broadcast rights over the next 11 years.
Disney, which owns ESPN and ABC, will gain the right, once again, to telecast two Super Bowls on the ABC Network over the course of the deal. CNBC reported cost of the network’s agreement runs about $2.7 billion annually.
ESPN network will continue to carry the Monday Night Football package. CNBC cited sources saying that Disney’s expanded coverage agreement also includes rights to exclusively air an international game each year, beginning in 2022. In addition, the NFL announced that Disney will have the rights to stream any NFL games that air on ABC and ESPN on its ESPN+ streaming service.
ABC will air three Monday Night Football games. ABC will also carry two Saturday games the last week of the NFL season. Disney will receive a new divisional round playoff game in package, according to CNBC.
Fox will continue to carry National Football Conference (NFC) games and CBS Sports will continue to carry American Football Conference (AFC) games. It will also stream them over its new Paramount+ OTT service.
NBCUniversal will keep the Sunday Night Football package and use its Peacock service to stream games.
The announcement didn’t include any mention of the NFL Sunday Ticket, which has been carried exclusively by the DirecTV direct-to-home satellite TV service since 1994. The current contract, with DirecTV’s owner AT&T, runs through the 2022 season.
The new Super Bowl broadcast schedule is as follows:
CBS: 2023, 2027, 2031
FOX: 2024, 2028, 2032
NBC: 2025, 2029, 2033
ESPN/ABC: 2026, 2030
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By Greg Tarr
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